Survey Data Collection The methods used to collect survey data have evolved

Survey data collection the methods used to collect

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Survey Data Collection
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The methods used to collect survey data have evolved with time. Researchers have increasingly moved away from paper surveys to using smart, online surveys. Each survey data collection method has it’s pros and cons and the researcher has to in most cases, use different methods to collect the requisite data from a sample .The survey response rates of each of these methods varies as multiple factors like time, interest, incentive etc. play a role in the data collection process. In the section above, we have looked at survey data collection methods on the basis of design, cross-sectional surveys and longitudinal surveys . In this method, we will look at the four main survey data collection methods on the basis of their actual implementation. They are: Online surveys : Online surveys have now become the most widely used survey data collection method. This method is now widely being used because the reach of the surveys has increased to wherever there is internet access, which is everywhere. There is no limit to the types of questions that can be asked in online surveys and the data collection and data analysis is now structured and easy to manage. The survey response rate of online surveys is very high compared to other survey mediums. Telephone surveys: Telephone surveys are a cheaper method than face-to-face surveys and less-time consuming too. Contacting respondents via the telephonic medium requires less effort and manpower but the survey response rate could be debated as respondents aren’t very trusting to give out information on call. In this survey data collection method, the researcher also has less scope to digress from the survey flow. Face-to-face surveys: Face-to-face surveys are on the most widely used methods of survey data collection. The survey response rate in this survey data collection method is always higher because the respondent trusts the researcher since it is in-person. The survey design in this research method is planned well in advance but there is so scope to digress to collect in-depth data. Paper surveys: The least used survey data collection method that is now being used mostly in field research , are paper surveys. Since they are logistically tough to manage and
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tough to analyze, researchers and organizations are moving away from using this method. These surveys can be used where laptops, computers and tablets cannot go and hence they use the age old method of data collection; pen and paper. Survey Data Analysis When you conduct a survey, you must have access to its analytics. While manual surveys based on pen and paper or excel sheets require additional man-power to be analysed by experienced data analysts, it becomes much simpler when using an online survey platform.
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