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ActivityGive an example of how you have addressed needs and opportunities for an idea in an innovative way. (10 minutes)Oral activity (10-20 minutes):In groups of three to five (in the learning group), simulate a stakeholder group meeting to discuss parameters for developing ideas.
P a g e | 11Activity 2AEstimated Time20 MinutesObjectiveTo provide you with an opportunity to use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs.ActivityName three creative thinking techniques that you could use to generate your concepts and ideas.Give an example of how you have used one creative thinking technique to generate ideas.
P a g e | 12Activity 2BEstimated Time30-40 MinutesObjectiveTo provide you with an opportunity to challenge, test and experiment with different concepts and ideas as part of a collaborative process.ActivityProduce a list of five or six questions and/or discussion points to ask a small group of stakeholders that are testing a new product for you (choose an example product of your own choice for this activity – this can be an existing or a non-existing product but you should be able to describe this). (Approximately 10 minutes.)Oral activity (approximately 30 minutes):In groups of three to five, within the learning group, take turns in discussing each person’s product. The learner should describe their product and ask their questions, or raise the points, as from the question above.
P a g e | 13Activity 2CEstimated Time15 MinutesObjectiveTo provide you with an opportunity to evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential.ActivityName the four factors that need to be considered with a target audience?Provide three points that you should consider when evaluating your concepts.To ensure you have consumer potential for your concepts and ideas, what do you need to look at?
P a g e | 14Activity 2DEstimated Time15 MinutesObjectiveTo provide you with an opportunity to take account of social, ethical and environmental issues as concepts and ideas are generated and discussed.Oral activityIn groups of three, within the learning group, discuss the social, ethical and environmental issues that may affect an organisation that designs computer games for the entertainment industry.
P a g e | 15Activity 2EEstimated Time15 MinutesObjectiveTo provide you with an opportunity to identify resources required to achieve desired creative and innovative outcomes.ActivityList five resource considerations that you may need to make when developing your concepts.How would you plan out your resource requirements for a conceptual development project?
P a g e | 16Activity 2FEstimated Time15 MinutesObjectiveTo provide you with an opportunity to evaluate the effectiveness of different strategies for achieving desired outcomes.