Course Content: Unit 1: Advertising: Objectives, task and process, market segmentation and target audience – image analysis. Assessing communication objectives, Message design. Personal and non-personal communication. Channel. Unit 2: Mass media, selection, planning and scheduling, Integrated programme and budget planning Implementing the programme coordination and control, Advertising agencies, organization and operation.
Unit 3: Sales promotion :Introduction, correlation between promotion expenditure & sales generation. Pull-Push strategy. Elements of promotion mix, a planning framework of promotion strategy. Unit 4: Decision sequence analysis for promotional planning, Managing Sales promotion, Managing consumer promotions Managing Trade promotion, Managing sales force promotion, Managing promotion in service marketing. Measuring performance of sales promotion. Public Relation. Role of Public Relations. Books: 1. Advertising & Sales Promotion, Kajmi & Batra, EXCEL BOOKS 2. Advertising & Promotion, Belch, TMH 3. Advertising Management, U.C.Mathur, New Age International 4. Advertising Management.M.V.Kulkarni.EPH. 5. Sales Management. M.V.Kulkarni.EPH.
UNIVERSITY OF ENGINEERING & MANAGEMENT, JAIPUR Course Description Title of Course: Project and Total Quality Management Course Code: BBA602 L-T Scheme: 3-1 Course Credits: 4 Course Objectives: The objectives of this course is to introduce the main principles of business and social excellence, to generate knowledge and skills of students to use models of projects and quality management methodology for the implementation of quality management in any sphere of business and public sector. Course Outcomes: At the end of the course students should: • know business excellence models and be able assess organization’s performance making reference to their criteria; • know the principles of total quality management and peculiarities of their implementation; • be able to use quality management methods analyzing and solving problems of organization; • know prerequisites of evolution of total quality management and significance of quality gurus’ works to the management of modern organizations.\ Course Content: Unit 1: Project Management: An over view, its objectives and need. Types of Project Small and Large Projects. Knowledge Areas for managing projects. Unit 2: Project Management Process; Project Phases – Concept. Organization Operation and Completion PERT/CPM – 1. Basis of making network 2. PERT and Time 3. Activity costs and contracting the networks 4. Resource Limitations – Smoothing and Leveling 5. Use of Computer for Project PERT/CPM 6. Line of Balance Technique Unit 3: Quality Management: What is Quality, Quality as a corporate strategy, statistical methods statistical process control, and control charts. Acceptances sampling. Acceptance
- Summer '20
- Management, UNIVERSITY OF ENGINEERING, New Age International