The positioning of a brand in the market can be explained as to how consumers

The positioning of a brand in the market can be

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The positioning of a brand in the market can be explained as to how consumers perceive a brand and how it is differentiated from the brands of competitors. The positioning of a brand is thus the basis of a brand's competitive advantage so that consumers would choose a given product even when cheap alternatives are available. P & g use the benefits and features of Pampers to position the diaper brand in the market. In the___14 commercial outlined earlier in the paper, the company emphasizes that Pampers are not like ordinary diapers, and it has superior feature s that enable absorption and distribution of moisture from the baby to the absorbent layer, thereby keeping the baby clean and dry. The ad also emphasizes that pamper s ensures children sleep all night long without disturbance, thus enhancing their health and happiness. Save for their strength in features; Pampers use the affordability element to emphasize that they are the best brand in the market. The high quality of the diapers, together with their relative prices so that they are affordable by people even in low social e economic classes, have proved effective in
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positioning the product in the market so that Pampers is the most familiar brand name in the market. Pampers are sold worldwide. However, Waymart stores in Torrance are the physical store that was investigated in this case. Undoubtedly, the proximate of the WALMART STORE IS a significant factor that causes p and G TO sell Pampers therein. Through the store, the company increases its customers' reach within the United States. For instance, the sore has an average covering of 30000 square meters and serves approximately 35000 customers being served daily. Considering that many customers s prefer doing their shopping under one roof, then selling Pampers in through Wal-Mart increases the likelihood of sales. Notably, the product located around Pampers in Wal-Mart are not from P&G COMPANY. INDEED, OTHER products around are diapers form other companies such an s Haggis, Luvs, and Pampers Saddlers. However, despite the high consumer demand, 2 in every thee consumers purchased Pampers dry during the Time of my observation. Definitely, the location of the product in the store makes sense as placing it near competing brands allows consumers to make brands comparison and make an informed choice.
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  • Spring '19
  • Thomas Meade
  • Procter & Gamble, Pampers, Diaper

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