micro-investors, retailers or small scale entrepreneurs which require financial wherewithal for the success or growth of their businesses, ventures and investments. However, apart from the big- players in the industry which give direct loans without prior savings or existing account, the emerging and B-list firms initially encourage new customers to save for some period monitoring their businesses and financial flows before loan consideration, this is how they garner their pool of numerous customers. Target market and location ; Most of the microfinance institutions focus on retailers and retail markets as their target or potential markets, the rationale behind why they always situate their braches to major markets. It helps them to harness their capacities, operations and customers as they easily employ the marketing strategy of KYC, Know Your Clients due to proximity to markets and customers. Loan consideration and disbursement ; Quantum of the institutions disburse their loans through commercial banks as they have accounts with key commerce banks. The big players disburse their loans to clients individually while the institutions using group method disburse group loans where the group leader and assistant share equally so as to monitor repayment on behalf of the loan officer. Recovery in the case of repayment default; on the issue of default and repayment, loan officers are responsible for follow-up on clients after loan is disbursed, but easier with the group where repayment is monitored by the group leaders in conjunction with the loan or commercial officer. However, there are cases of defaults and bad debts. That is when recovery drive is employed. The big or A-list microfinance banks have recovery departments responsible for driving defaulters, debtors and bad debts while in the micro players due to economies of scale, the sole recovery lies on loan officer responsible for disbursement, and in the group customers, the group leaders help with recovery. One of the reasons the grouping helps is that most groups are formed within a locality, hence there is competition between groups, this helps in the microfinancing as they have a day in the week when they meet and the loan officer visits or attends as they give reports and sometimes make group repayments. The grouping is advantageous because it employs existing grassroots and cultural form of financing which was in place as thrift and loan society before the emergence of microfinance banks. On debt recovery, they are classified according to the days of default after the due date of repayment which determine the method and drive employed, but loan officers employ close monitoring after disbursement to prevent defaults and bad debt, from 1-30 days default after due repayment are done by reminders and close-marking, while 30-60 days are done by visitation and reminders, 60-90 days of default need rigorous recovery while 90 days above is bad debt which may warrant the use of recovery agents or offices. However, the loan officer still continue driving by
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