This idea could be achieved through the establishment of networks with
different parties to coordinate the work effectively through full and
comprehensive cooperation.
The important point in this direction to make the idea really work is to
investigate the market and to find out how this idea will be needed by the
targeted population in providing distinguish services, almost no other
business provides them in order to take its position in the market place as an
innovative idea.
So, investigating the environment and the market trends is very important
step to go on with this idea.
Question 1. Part B
The main barriers to innovation /
creativity faced when starting a new
business.
Using the innovation uncertainty matrix will provide valuable information
about
the reality of the business environment and the prospects for success
or withdrawing the ideas because the situations are not suitable for initiating
the innovative business.
Components of innovation
uncertainty matrix are identification,
exploratory, competitive and development.

The enterpriser’s task is to deal with each component in details to reach the
final relevant decision.
The first thing to perform in using the innovation uncertainty matrix is to
identify the goals and the objectives of the new idea to launch the business
and to achieve those desired goals, also to be aware of the means, methods
and techniques to be used in this process there is the need to understand the
market trends to make the Judgment, all of this will depend on previous
knowledge and experience.
Information should be clear to help in decision making.
There are many sources of uncertainty about the market as a result of social,
political, technical and environmental changes, in addition to uncertainty
about the goals and the means to achieve them. (Enterprise team program,
2007, P:47).
Also there is the need to gather the needed information through the use of
ICT, good communication is very important to share knowledge to benefit
from it, and to know how and where to use this knowledge to achieve the
desired goals.


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- Spring '15
- mohamadmahmod
- Biochemistry, Porter five forces analysis, Complementors, bargaining power, innovative idea, uncertainty matrix