Bernards effort a industry oriented b sales oriented

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Bernard's effort? A. Industry- oriented B. Sales-oriented C. Competitor-oriented D. Innovation-oriented E. Customer-oriented Bernard is interested in sales, not profits, which is a sales-oriented strategy. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 13-01 List the four pricing orientations. Topic: 5 Cs of Pricing 43. (p. 270) Naomi tells her sales representatives the goal is to generate at least a 20 percent return on investment for all of the industrial building supplies they sell. Naomi is using a __________ pricing strategy. A. sales orientatio n B. target profit C. target return D. status quo E. competitive parity A target return strategy focuses on a particular return on investment target. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 13-01 List the four pricing orientations. Topic: 5 Cs of Pricing 44. (p. 270) A __________ strategy involves accurately measuring all the factors needed to predict sales
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and profits at various price levels, so that the price level that produces the highest return can be chosen. A. sales orientatio n B. target profit C. target return D. status quo E. maximizing profits A maximizing profits strategy attempts to make the greatest possible profit, and will set price accordingly. A great deal of information is needed to make this determination. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 13-01 List the four pricing orientations. Topic: 5 Cs of Pricing 45. (p. 270-271) Health clubs often use a low, introductory offer price to get people to join their club. These low prices represent a __________ pricing strategy. A. maximizin g profits B. target profit C. target return D. status quo E. sales orientation The health clubs are attempting to get more members and are sacrificing profits in the short term in favor of greater sales. This is a sales orientation strategy. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 13-01 List the four pricing orientations. Topic: 5 Cs of Pricing 46. (p. 270-271) Many years ago Honda's Accord and Ford's Taurus were the top two selling cars in the United States. As the year was coming to an end, Ford cut the price of the Taurus, hoping to outsell the Accord and allow Ford to claim that "Taurus is the best-selling car in America." Ford was using a
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__________ pricing strategy. A. maximizin g profits B. target profit C. sales orientation D. status quo E. target return Ford wanted to sell more Tauruses, even if it meant lower profits. This is a sales orientation. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 13-01 List the four pricing orientations. Topic: 5 Cs of Pricing 47. (p. 270-271) Julia wants her firm's gourmet snacks to be the leading brand in the U.S. market. When adopting a pricing strategy designed to gain market share,
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