Marriott owns and has operations with nearly 30 hotel brands belonging to

Marriott owns and has operations with nearly 30 hotel

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Marriott owns and has operations with nearly 30 hotel brands belonging to Classic Luxury, Classic Premium, Distinctive Luxury, Classic Select, Distinctive Premium, Distinctive Select and Classic Longer-Stays. Some of them are The Ritz-Carlton, St. Regis, JW Marriott, Sheraton, Delta Hotels, Renaissance, Le Meridien, Westin, Aloft Hotels, Bulgari Hotels and Resorts, Fairfield, Residence Inn and Courtyard. Marriott offers personalized and premium services to its esteemed guests. It has furnished and air-conditioned rooms with homely surroundings and equipped with several amenities like comfortable bed, side table, telephone, refrigerator, free newspaper, free room service, payable laundry-service and tea/coffee maker in every room. Hotel services include conference rooms equipped with the latest technology, banquet bar, courier services, baby-care facilities, fax options, medical facilities, 24*7 internet, wake-up alarm, money exchange, secretary-on-demand, satellite TV and credit card facility. It has a number of restaurants that offer diversified cuisine options to meet the varied food interests of its guests. Marriott has entered into a partnership deal with Sun Line and has successfully entered the cruise business. Place in the Marketing Mix of Marriott: Marriott has a global presence that has spread to 127 countries with nearly 6,500 properties. It has its headquarters base in Bethesda, Maryland. First Marriott hotel was opened at Arlington in Virginia and the second in Rosslyn neighborhoods of Arlington and since then it has opened its hotels besides the United States in places like India, China, Pakistan, Dubai, 8 | P a g e
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Argentina, Thailand, Venezuela, Indonesia, Malaysia, Peru, Canada, Spain, Turkey, Sri Lanka, Bangladesh, Portugal, Mexico, Switzerland and the United Kingdom. All its hotels are located at prime locations to maintain its distinctive quality and include strategic places like highways, near airports and in central and vital parts of cities. Being location specific, it gives Marriott an advantage to attract customers like the business people will be acquiring hotel near airport while the travelers will love to do night stay in hotels near highways and tourists in the city near market so that it is easily accessible. For the growth of its hotels Marriott has also adopted a mix channel strategy which consist of both direct channel and third-party channel. This enhances the speed in maintaining the inventory across the different infrastructure and reducing the overall costs. Generally, in choosing a distribution strategy looks for parameters like maximizing revenue, maintaining consistent growth, delivering adequate services to customers at the correct price which is worth the value and also operates profit. Marriott has a capable and trained workforce that helps in direct dealings with its customers. In the year 1995, it became the first in the hotel business to offer the option of online facilities for reservations.
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