Marriott owns and has operations with nearly 30 hotel brands belonging to Classic Luxury,Classic Premium, Distinctive Luxury, Classic Select, Distinctive Premium, Distinctive Selectand Classic Longer-Stays. Some of them are The Ritz-Carlton, St. Regis, JW Marriott,Sheraton, Delta Hotels, Renaissance, Le Meridien, Westin, Aloft Hotels, Bulgari Hotels andResorts, Fairfield, Residence Inn and Courtyard. Marriott offers personalized and premiumservices to its esteemed guests.It has furnished and air-conditioned rooms with homely surroundings and equipped withseveral amenities like comfortable bed, side table, telephone, refrigerator, free newspaper,free room service, payable laundry-service and tea/coffee maker in every room. Hotelservices include conference rooms equipped with the latest technology, banquet bar, courierservices, baby-care facilities, fax options, medical facilities, 24*7 internet, wake-up alarm,money exchange, secretary-on-demand, satellite TV and credit card facility. It has a numberof restaurants that offer diversified cuisine options to meet the varied food interests of itsguests. Marriott has entered into a partnership deal with Sun Line and has successfullyentered the cruise business.Place in the Marketing Mix of Marriott:Marriott has a global presence that has spread to 127 countries with nearly 6,500 properties.It has its headquarters base in Bethesda, Maryland. First Marriott hotel was opened atArlington in Virginia and the second in Rosslyn neighborhoods of Arlington and since then ithas opened its hotels besides the United States in places like India, China, Pakistan, Dubai,8 | P a g e
Argentina, Thailand, Venezuela, Indonesia, Malaysia, Peru, Canada, Spain, Turkey, SriLanka, Bangladesh, Portugal, Mexico, Switzerland and the United Kingdom.All its hotels are located at prime locations to maintain its distinctive quality and includestrategic places like highways, near airports and in central and vital parts of cities. Beinglocation specific, it gives Marriott an advantage to attract customers like the business peoplewill be acquiring hotel near airport while the travelers will love to do night stay in hotels nearhighways and tourists in the city near market so that it is easily accessible.For the growth of its hotels Marriott has also adopted a mix channel strategy which consist ofboth direct channel and third-party channel. This enhances the speed in maintaining theinventory across the different infrastructure and reducing the overall costs. Generally, inchoosing a distribution strategy looks for parameters like maximizing revenue, maintainingconsistent growth, delivering adequate services to customers at the correct price which isworth the value and also operates profit. Marriott has a capable and trained workforce thathelps in direct dealings with its customers. In the year 1995, it became the first in the hotelbusiness to offer the option of online facilities for reservations.