Rising demand for tablets and smartphones Apples iPad and iPhone has a strong

Rising demand for tablets and smartphones apples ipad

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Rising demand for tablets and smartphones Apple’s iPad and iPhone has a strong market and is growing day by day as market grows. Being a leader in the technology, Apple has a better opportunity to tap the growing market in smart technology then its competitors. An analysis done by IDC shows that 87% of the worldwide smart connected device market will be tablets and smartphone, with PCs (both
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APPLE SWOT Analysis 8 desktop and laptop) being 13% of the market and 18% of tablet sales will be to businesses, according to Forrester. Forrester forecasts tablet sales will rise from 122M in 2012 to 381M a year by 2017. The following Forrester graphic from his post illustrates this trend. (Forester Research, Inc.2017) Creation of new product lines Apple has the opportunity to explore new product lines. Its current product lines, like the iPhone, iPad and Mac, are very successful. Through further innovation, Apple can introduce new product lines such as iCar (an autonomous car), like what the firm has already done with the Apple iWatch. Developing new product lines can support the company’s growth, despite aggressive competition. Technological advancement
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APPLE SWOT Analysis 9 Apple has long history of refining existing technology and has helped popularize a number of technologies, which quickly became a common place for a wide range of users. Across the industry, though, Apple doesn’t often invent new technologies itself, but uses of such technology has helped Apple to capture the smartphone market in no time and ultimately prompt competitors to follow. Some examples are fingerprint sensors on phones, 3D touch, and touchscreen. Apple has the opportunity to continue to work on technology advancement in order to maintain their leadership in the market. Apple also has other opportunities to growth and take market advantage such as: Apple car Apple can develop their own anti-virus solution Product diversification Mergers, Acquisitions and Marketing THREATS: E xternal forces preventing a company from reaching its goals In this aspect of Apple’s SWOT analysis, the focus is on the threats from various sources, such as competitors. Threats can limit or reduce the financial performance of companies. In Apple’s case, the following threats are the most significant: Aggressive competition Apple is facing more challenging competition in the mobile industries from competitors, partially due to the aggressiveness of the firms. Apple competes with Samsung, which also has rapid innovation. This part of Apple’s SWOT analysis highlights the limiting effect of aggressive
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APPLE SWOT Analysis 10 competition. Because of the hard competition from competitors like Samsung and Google, it is necessary to have strong fundamentals for maintaining the competitive advantage. Imitation Apple faces the threat of imitation of design. This threat is significant because of the large number of firms that can easily imitate Apple’s products. Some local and regional firms could partially imitate Apple’s product design. Rising labor and manufacturing cost Labor and manufacturing costs rising in Apple plants, such as in their Foxconn factory in China, can reduce profit margins or push selling prices even higher. Company’s financial performance could be impacted due to higher cost. Thus, Apple must take appropriate action to prevent or overcome these threats.
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