Cloud computing © ibm corporation 2014 | 34

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Cloud Computing©IBM Corporation 2014 | 34Introducing IBM Cloud Marketplacecomputing/us/en/marketplace.htmlNew Buying ExperienceOver 200 IBM and Third-Party Software and ServicesLeverage world-class IBM partner ecosystemCurated solution pages with IBM expertiseEasy access to build, consume, deploy and purchase services
© 2014 IBM Corporation35Cloud Service Provider
© 2014 IBM Corporation36Deliver innovative businessModelsas aCloud ServicesProviderIBM Cloud Reference ArchitectureCSP Macro patternKey Business Drivers:Competitive environment to become CSP, cost effectivedelivery, Retain and enhance customer relationship,differentiation in products offered (value of the products inrealizing market leadership)Differentiation in service provided (value of the ServiceProvider brand)Simple CSP ServicesProvides deployment, automation, security, customermanagement, metering and billing services that allow todelivery IaaS/PaaS services in a simple, repeatable andsecure way to endusers inside or outside the enterpriseboundaries and to account them for these services useSimple CSP ServicesProvides deployment, automation, security, customermanagement, metering and billing services that allow todelivery IaaS/PaaS services in a simple, repeatable andsecure way to endusers inside or outside the enterpriseboundaries and to account them for these services use1Advanced CSP ServicesProvides an highly customizable storefront that includesthe most typical ecommerce features like shoppingkart,creditcardpayment, etc.. and that allows a cloud serviceprovider to sell its own services or to resell, whitelabelor broker third –party cloud services to consumer usersAdvanced CSP ServicesProvides an highly customizable storefront that includesthe most typical ecommerce features like shoppingkart,creditcardpayment, etc.. and that allows a cloud serviceprovider to sell its own services or to resell, whitelabelor broker third –party cloud services to consumer users2
© 2014 IBM Corporation37Phase1: Understand the ClientoAdded some customer segmentation insights based on the latest corporate Strategy Teamwork.Phase4: Detail DesignoRestructured the section to include sample CSP Services, starting with two:1.IaaS (Infrastructure as a Service)2.VDI (Virtual Desktop Infrastructure)oAdded some notes about Parallel’s Automation Platform – a partner solutionrecommended by IBM for large scale CSP implementationsoFocus on service brokeringoAlso added some comparison between the legacy ISDM product and SCO (SmartCloud Orchestrator) as an aid for customer migration scenariosoRefreshed the many pattern deployment examples toreflect the latest changes inIBM product line.oUpdated the pattern material to be in line with the latest changes in CEDC v4pattern.

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