Peer Evaluations If team contributions were not equal while preparing and presenting the assignment, please complete the project peer evaluation form on page 15. If one form is handed in at the end of the class in which the presentation is given, all other team members will be asked to complete the form. Unequal contributions may affect the individual grade of this assignment. If no peer evaluation forms are completed, it will be assumed that contributions were equal among team members. Please submit in advance hard and soft copies of the PowerPoint presentation. Hand in peer evaluation forms the day the presentation is given if deemed appropriate. The NDP Project write-up is due during the last class session on Saturday, August 10 th . 17
NPD P ROJECT R EPORT O UTLINE 1. Executive Summary - A brief synopsis (preferably one page) of the NDP Project that provides highlights of the situation analysis, target markets, objectives, strategies, and financial expectations. 2. NDP Opportunity Identification and Situation Analysis – The product innovation charter (PIC) and relevant background data on the industry, competition, customers, the company, value chain and the resulting expanded SWOT analysis that supports the NDP opportunity Industry/Market Industry/Market size Trends Technological changes Legal/Regulatory issues Competition Major players in the marketplace Competitive strategies Market shares (if available) Value Chain ˉ Partners who are included in the value chain (i.e., suppliers, distributors, retailers, etc.) ˉ Groups that have some influence on the customer experience (media, government, activist organizations, etc.) Customer Customer needs/perceptions Current primary and secondary target markets Trends Company Description, core competencies of the firm and current revenues and profits Positioning Marketing mix for applicable products and/or services 1. Product/Service 2. Place – distribution 3. Promotion – integrated marketing communications 4. Pricing Expanded SWOT Strengths Weaknesses Opportunities Threats Strategies to maximize strengths and opportunities Strategies to mitigate weaknesses and threats 3. Concept Generation Top 3 – 5 Written Concepts (shown in Exhibits) ˉ Rationale for selection ˉ Written concepts for each to include primary target market, features, benefits and positioning © Badame, 2013. All rights reserved. 18
NPD P ROJECT R EPORT O UTLINE (C ONTINUED ) 4. Concept/Project Evaluation and Testing – Results of your research on alternative concepts. Research Methodology Summary of Results ˉ Overall reactions ˉ Likes and dislikes ˉ Purchase intentions ˉ Other metrics 5. Development and Strategy Soundness Evaluation – Assessment of the soundness and validity of the underlying assumptions of the recommendations.
You've reached the end of your free preview.
Want to read all 20 pages?
- Summer '19
- Marketing, new product development