Questions please indicate your choice for each

Info icon This preview shows pages 12–15. Sign up to view the full content.

View Full Document Right Arrow Icon
QUESTIONS (Please indicate your choice for each question on your mark-reading sheet) QUESTION 1 Which ONE of the following is NOT a characteristic that distinguishes the marketing of services from the marketing of goods (products)? 1. intangibility 2. perishability 3. variability 4. inseparability 5. invisibility
Image of page 12

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
13 MNM3036/101 QUESTION 2 Product quality consists of two main dimensions. Which combination of the alternatives listed below best reflects product quality? a. quality b. quality consistency c. added features d. perceived quality e. aesthetics 1. a, d 2. b, c 3. a, b 4. d, e 5. c, e QUESTION 3 Which TWO of the following statements about the BCG growth/share matrix are WRONG ? a. Cash cows generally turn out to be the stars of tomorrow. b. Cash cows are in a low growth industry but are cash generators for an organisation. c. Stars produce a lot of cash but equally they can consume large amounts of cash. d. Problem children might generate some cash but they tend to be unprofitable and generally incur losses. 1. a, d 2. b, c 3. a, b 4. b, d 5. c, d QUESTION 4 A chocolate manufacturer experiences a flattening off in the sales of its brands and realises that these brands are now in the maturity phase of the product life cycle. Which TWO of the following are further characteristics of the maturity phase of the product life cycle? a decline in market size b increase in level of competition c declining profits d fast and permanent decline in sales e an increase in the number of intermediaries 1. a, d 2. b, c 3. a, c 4. d, e 5. c, e
Image of page 13
14 MNM3036/101 QUESTION 5 Which ONE of the following statements is CORRECT ? 1. One condition for penetration pricing to be applicable is a market that is not very price sensitive. 2. Penetration pricing is advisable in a limited potential market. 3. The price skimming strategy can be applied in any phase of the product life cycle. 4. Penetration pricing can attract non-users. 5. Penetration pricing is applicable where economies of scale are not possible. QUESTION 6 Pick n Pay has decided to market an economic coffee in a plain packet comprising a strong paper bag without any colourful design on it. The packet only displays the words COFFEE and "strong", "mild" or "light" in bold letters as well as a small PnP emblem in the upper left- hand corner. This is an example of a(n) … 1. family brand. 2. retailer brand. 3. generic brand. 4. individual brand. 5. manufacturer brand. QUESTION 7 The formula for price determination based on target-return percentage looks as follows: Identify the right combination of components to make the formula work. a b c 1 total income total cost investment 2 investment total cost total income 3 total cost variable cost investment 4 profit cost price 5 price x units sold unit cost x quantity sold total income QUESTION 8 Which ONE of the following is NOT an example of geographical pricing?
Image of page 14

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 15
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern