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MNM3036 2011 mnm3036-101_2011_3_e

Compulsory assignments contribute to your year mark

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compulsory assignments contribute to your year mark. You need to submit the first of these assignments if you wish to gain entry to the examination! The submission dates of these two assignments are non-negotiable. The third assignment (03) is a self-evaluation assignment and must NOT be submitted to the university. Assignment 01 – COMPULSORY – Must be submitted to gain examination entry When completing the mark reading sheet or submitting this assignment via my Unisa, be sure to use the correct unique number as detailed below: Semester Due date Unique number 1 14 March 2011 758104 2 22 August 2011 787048 This assignment consists of ten (10) multiple choice questions. Each question is worth one mark and your mark out of 10 will be converted to a percentage. Refer to section 6 of this tutorial letter for information on the submission of assignments. QUESTIONS (Please indicate your choice for each question on your mark-reading sheet) QUESTION 1 Which ONE of the following is NOT a characteristic that distinguishes the marketing of services from the marketing of goods (products)? 1. intangibility 2. perishability 3. variability 4. inseparability 5. invisibility
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13 MNM3036/101 QUESTION 2 Product quality consists of two main dimensions. Which combination of the alternatives listed below best reflects product quality? a. quality b. quality consistency c. added features d. perceived quality e. aesthetics 1. a, d 2. b, c 3. a, b 4. d, e 5. c, e QUESTION 3 Which TWO of the following statements about the BCG growth/share matrix are WRONG ? a. Cash cows generally turn out to be the stars of tomorrow. b. Cash cows are in a low growth industry but are cash generators for an organisation. c. Stars produce a lot of cash but equally they can consume large amounts of cash. d. Problem children might generate some cash but they tend to be unprofitable and generally incur losses. 1. a, d 2. b, c 3. a, b 4. b, d 5. c, d QUESTION 4 A chocolate manufacturer experiences a flattening off in the sales of its brands and realises that these brands are now in the maturity phase of the product life cycle. Which TWO of the following are further characteristics of the maturity phase of the product life cycle? a decline in market size b increase in level of competition c declining profits d fast and permanent decline in sales e an increase in the number of intermediaries 1. a, d 2. b, c 3. a, c 4. d, e 5. c, e
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14 MNM3036/101 QUESTION 5 Which ONE of the following statements is CORRECT ? 1. One condition for penetration pricing to be applicable is a market that is not very price sensitive. 2. Penetration pricing is advisable in a limited potential market. 3. The price skimming strategy can be applied in any phase of the product life cycle. 4.
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