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used on behalf of any other party without the prior written consent of The Nielsen Company. This report may contain Mediamark data licensed to The Nielsen Company by Mediamark Research and Intelligence LLC. Doublebase. Copyright © 2017 The Nielsen Company. All rights reserved.
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LifeStyle BehaviorStage Plain Rural Living Total % Volume 135 106 98 70 83 74 93 6.6% 87 120 104 99 77 102 99 7.4% 116 99 101 82 77 95 93 6.3% 178 156 177 112 159 132 154 15.9% 52 55 67 52 44 57 53 5.4% 57 70 92 57 76 57 67 8.1% 62 59 76 92 58 50 64 6.8% 122 141 128 85 116 95 115 11.7% 112 143 125 105 144 121 128 14.5% 115 148 139 60 130 120 126 17.3% Total 96 119 117 78 94 91 100 % Volume 13.6% 20.4% 19.7% 10.2% 17.6% 18.5% Very High Consumer, 150+ High Consumer, 120-150 Source: Spectra BehaviorScape: Total Consumption/Spectra 2017 Sep (Spectra)/Homescan Product Library M&M MARS (CANDY : AGGREGATE) OZ. Total Consumption/Total Volume per 100 HHs Index All Channels/United States BehaviorScape Framework Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Cores Modest Working Towns Start-Up Families HHs with Young Children Only < 6 Small Scale Families Small HHs with Older Children 6+ Younger Bustling Families Large HHs with Children (6+), HOH <40 Older Bustling Families Large HHs with Children (6+), HOH 40+ Young Transitionals Any size HHs, No Children, < 35 Independent Singles 1 person HHs, No Children, 35-64 Senior Singles 1 person HHs, No Children, 65+ Established Couples 2+ person HHs, No Children, 35-54 Empty Nest Couples 2+ person HHs, No Children, 55-64 Senior Couples 2+ person HHs, No Children, 65+
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LifeStyle BehaviorStage Town and Rural Total % Volume 102 76 74 85 12.2% 153 116 133 139 24.1% 64 50 69 60 9.7% 74 64 59 66 13.0% 138 113 122 127 41.0% Total 115 83 96 100 % Volume 45.5% 22.1% 32.4% Very High Consumer, 150+
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  • Spring '13
  • john

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