True because marketers are in the public eye it is

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TRUE Because marketers are in the public eye, it is not surprising that their actions are more visible and therefore subject to more scrutiny and more criticism. AACSB: Ethics Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Ethical Issues Associated with Marketing Decisions 4. (p. 51) Advertising executives are rated as having higher ethical standards than lawyers. FALSE
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Lawyers have a very slightly higher rating than advertising executives in terms of perceived ethical standards. Neither group gets a high rating. AACSB: Ethics Blooms: Remember Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Ethical Issues Associated with Marketing Decisions 5. (p. 51-52) The process of creating a strong ethical business climate begins with the front-line employees who interact directly with customers. FALSE The process of creating a strong ethical business climate begins with a shared set of ethical values and a shared understanding of the implications of these values for the firm. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Creating an Ethical Climate in the Workplace 6. (p. 53) Each individual's ethical standards are a product of culture and upbringing. TRUE Our different cultural and individual backgrounds lead to different sets of ethical standards. AACSB: Ethics Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: The Influence of Personal Ethics 7. (p. 52) Merck & Co., having learned from the Johnson & Johnson Tylenol incident, was quick to respond when the first reports of problems with Vioxx arose. FALSE Merck had seen evidence that Vioxx was associated with higher incidence of cardiovascular problems at least four years before the drug was withdrawn. AACSB: Ethics Blooms: Understand Difficulty: 1 Easy Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Creating an Ethical Climate in the Workplace 8. (p. 54) A survey of marketing officers reported that the most frequently observed type of unethical behavior was false or misleading advertising. FALSE
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Although false/misleading ads were one category of often-observed unethical behavior, the most commonly reported behaviors were high-pressure, misleading, or deceptive sales tactics. AACSB: Ethics Blooms: Remember Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: The Influence of Personal Ethics 9. (p. 54) The first "Ethical Norm" in the AMA's code of ethics for marketers is "Do no harm." TRUE The ethical norms in the AMA Code of Ethics are: (1) Do no harm; (2) Foster trust in the marketing system; and (3) Embrace ethical values.
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