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Business CulturalIn business, understanding the main habits, manners and behaviours ofgreater cultures is vital in order to establish strong relationships withinternational partners.There are three main aspects to consider before establishing businessrelations:1.Relationships in the culture2.Hierarchy in the culture 3.Use of timeRelationships are critical in Japan, which means that Aussie Hay mustfocus on building a strong business relationship and consider this as one of the main objectives for thebusiness plan. PROFILE INTERNATIONAL MARKETS10
In terms of hierarchy, Aussie must be aware of seating positions as theyare a strong indicator of hierarchy and status. According to JapaneseBusiness Resource, the highest ranking person will sit at the head of thetable furthest away from the door. Always wait to be seated and never be thefirst to sit down(7).Regarding to time, especially in Japan it is an insult to be late for a meeting.This is why, it is considered a Monochromic culture and for this reason,Aussie Hay and Feed should be focused on this in order to create a strongrelationship with his partner in Japan.ConclusionAs a conclusion, we can establish that identifying the correct targetsegments to market products or services whether inbounds or overseas, it iscritical in order to be successful.Exporting products require a long but worthy process with the main purposeof evaluating if a company’s product is going to fit into an internationalcountry and even more, if it’s going to fulfil the needs and expectations ofthe market. Creating and implement the correct targeting and positioningstrategies will be essential for this.On the other hand, another main factor to consider is that doing business isdifferent in every country due to its greater culture, and this is why it is vitalto consider the business culture elements in order to build a strongrelationship and achieve the business and marketing objectives in thatcountry.Recommendationsa) Conduct a proper research of the hay industry in Japan and itsbehaviour.b)Identify the main competitors and their marketing activities.c)Develop a SWOT analysis of the company to evaluate its capabilities.PROFILE INTERNATIONAL MARKETS11
d)Develop a PESTLE analysis of the new market.e) Create and implement real target strategies in order to identify thecorrect target marketsf)Highlight the product attributes over the competitiong)Build a strong relationship with the main potential distributor followingthe business culture protocolsReferences:188.8.131.52.?5.6.7.PROFILE INTERNATIONAL MARKETS12