Business Cultural In business understanding the main habits manners and

Business cultural in business understanding the main

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Business Cultural In business, understanding the main habits, manners and behaviours of greater cultures is vital in order to establish strong relationships with international partners. There are three main aspects to consider before establishing business relations: 1. Relationships in the culture 2. Hierarchy in the culture 3. Use of time Relationships are critical in Japan, which means that Aussie Hay must focus on building a strong business relationship and consider this as one of the main objectives for the business plan. PROFILE INTERNATIONAL MARKETS 10
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In terms of hierarchy , Aussie must be aware of seating positions as they are a strong indicator of hierarchy and status. According to Japanese Business Resource, the highest ranking person will sit at the head of the table furthest away from the door. Always wait to be seated and never be the first to sit down (7) . Regarding to time , especially in Japan it is an insult to be late for a meeting. This is why, it is considered a Monochromic culture and for this reason, Aussie Hay and Feed should be focused on this in order to create a strong relationship with his partner in Japan. Conclusion As a conclusion, we can establish that identifying the correct target segments to market products or services whether inbounds or overseas, it is critical in order to be successful. Exporting products require a long but worthy process with the main purpose of evaluating if a company’s product is going to fit into an international country and even more, if it’s going to fulfil the needs and expectations of the market. Creating and implement the correct targeting and positioning strategies will be essential for this. On the other hand, another main factor to consider is that doing business is different in every country due to its greater culture, and this is why it is vital to consider the business culture elements in order to build a strong relationship and achieve the business and marketing objectives in that country. Recommendations a) Conduct a proper research of the hay industry in Japan and its behaviour. b) Identify the main competitors and their marketing activities. c) Develop a SWOT analysis of the company to evaluate its capabilities. PROFILE INTERNATIONAL MARKETS 11
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d) Develop a PESTLE analysis of the new market. e) Create and implement real target strategies in order to identify the correct target markets f) Highlight the product attributes over the competition g) Build a strong relationship with the main potential distributor following the business culture protocols References: 1. 2. 3. 4.? 5. 6. 7. PROFILE INTERNATIONAL MARKETS 12
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