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Content Marketing_Workbook_v2.0 PT2.pdf

Pros cons asana has great management features and is

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Pros & Cons Asana has great management features, and is free for up to 15 people, which
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162 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 is well suited to smaller teams. It is available on both iOS and Android, allowing you to work from your smartphone, and has a variety of features which promote ease of use. It’s simple to add new tasks which can be grouped and colour coded. Email accounts can also be integrated, meaning you can keep updated and easily share updates with others. Finally, keyboard shortcuts make working on Asana faster and more efficient. The downside to Asana is only being able to assign one story/task to one member of your team, which often isn’t aligned with how a team works. Also, sub-tasks can be tricky to work with, and there is no integrated personal view, making customisation difficult. Image via: Basecamp Basecamp keeps your project pipeline organised, centralised and clear so all team members are aware of what tasks they need to complete, where projects stand, and where resources can be accessed. Integrated discussion boards avoid hundreds of emails being sent back and forth between team members. Image via: Pros & Cons Basecamp is easy to use and has an expanded range of functions and features. It’s easy to navigate and useful for monitoring an overall project alongside the individual item details within that project. However, the calendar on Basecamp can be slow and lacks features to assist with future planning. Whichever project management tool you choose, ensure it is intuitive, encourages collaboration, and secures your data and resources. The best way to select a project management tool is to ask colleagues for referrals, read online reviews and test each platform yourself by signing up to a free trial.
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163 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 Project Setup Once you have chosen your project management tool, the next step is to setup each project. Review your Implementation Plan developed in Chapter 3 that outlines each of the tasks required and follow the step-by-step process below. This will facilitate collaboration and communication between internal departments and external agencies within a single centralised project management tool. 1. Create Your Projects/Boards: For each piece of content, create a ‘project’ board and invite resources to join. Ensure that your colleagues and any third-parties (agencies, consultants or freelancers) only see the projects or activities that they are directly involved with. 2. Create Customised Workflows: Build each step of your project and assign them to the specific team members responsible for handling those tasks.
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