Self oriented values reflect the objectives and

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Self-oriented values reflect the objectives and approaches to life that the individual members of society find desirable. Again, these values have strong implications for marketing management. For instance, the acceptance and use of credit is very much determined by a society’s position on the value of postponed versus immediate gratification. Nonverbal communication systems are the arbitrary meanings a culture assigns actions, events, and things other than words.
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LO4: Summarize key aspects of the global youth culture There is evidence that urban youth around the world share at least some aspects of a common culture. This culture is driven by worldwide mass media and common music and sports stars. Emerging aspects include the importance of technology and the fact that U.S. teens and brands are no longer leading the way. LO5: Understand the role of global demographics Demographics describe a population in terms of its size, structure, and distribution. Demographics differ widely across cultures and influence cultural values (and are influenced by them) as well as consumption patterns. LO6: List the key dimensions in deciding to enter a foreign market Seven questions are relevant for developing a crosscultural marketing strategy: (1) Is the geographic area homogeneous or heterogeneous with respect to culture? (2) What needs can this product fill in this culture? (3) Can enough of the people
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