Time spent per day on mobile phones has increased about 575% in just 3 years About 62% of the world population can change their mind about the brand, if the brand provides opportunities for mobile access, mobile apps or purchase goods and services via smartphone. About 80% of the time spent on mobile phones is spent using apps Mobile Apps provide a user experience which ‘Responsive Websites’ are unable to offer. ‘Internet of Things’ devices are mobile apps centric (business2community.com, 2015) “Therefore, mobile apps are becoming the dominating form of digital interaction, and customers / consumers in today’s world are on the move and using mobile application platforms to get there. Also, whether they use mobile phones, tablets, Smartphone, they have all the information they require and that’s why mobile apps are extremely essential in today’s business environment”. “Mobile apps are not just for the B2C Market. Apple’s iOS is becoming the most popular platform for enterprise app development – with 53.2% of developers picking iOS for corporate app development compared to 37.4% of developers standing behind Android. RIM’s BlackBerry, the old guard of enterprise mobility, came in a distant
fourth behind Windows Phone with only 2% of developers supporting it”. (Acromobile.com, 2013) “Thanks to the consumerization of information technology and the app store phenomenon Enterprise Mobile Applications are moving away from clunky form driven screens. Business-to-Enterprise (B2E) apps are now expected to provide
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- Spring '16
- DR. RONALD
- Personal digital assistant, mobile phones, mobile apps