For marketers to advertise a price as their the

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195. For marketers to advertise a price as their __________, the Better Business Bureau recommends that at least 50 percent of the sales of a product occur at that price. A. fixed price B. zone price C. regular price D. leader price E. cost-based price 196. Marketers advertising an artificially high "regular price" are unethically attempting to influence consumers' __________ perceptions.
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197. __________ pricing tactics lower the price of a product below cost. 198. In a __________ pricing tactic, sellers advertise low prices and then aggressively pressure customers to purchase higher-priced versions of the product advertised with the low price. 199. A reference price might be considered deceptive if: A. the internal reference different from the ext point. B. the reference point has been inflated or is fictitious. C. the reference price is more than two times the cost of th D. the reference price has changed more than once in the E. All of these. 200. __________ lowers the price below the store's cost.
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201. Bill desperately needed tires for his car, and he found an ad with an incredibly low price. When he got there, he found out that those had been sold out, and he was pressured into buying tires that were more expensive than he wanted. Bill found out later that Marcelo had had the same experience at the store a few weeks earlier. It's quite possible that both Bill and Marcelo had become the victim of a deceptive pricing tactic known as: 202. B2B quantity discounts are legal if: 203. If a telecommunications company drastically cuts the price for cellular phone service in order to eliminate local competitors, the company could be charged with: A. loss leader pricing. B. bait and switch pricing. C. price fixing.
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D. unfair slotting. E. predatory pricing.
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