477 the program received enough views for netflix to

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477). The program received enough views for Netflix to declare the experiment a success and commit to more programs (p. 477). So far, it has distributed a number of Netflix-exclusive programs including original series such as Orange Is the New Black and House of Cards (Collider Staff, 2016). Both of these have proven themselves to be very successful in terms of popularity among viewers. With that being said Netflix has already proven to itself that it can attract viewers by using its own original content. To remain successful in developing original content, Netflix must continue to collect detailed information from its users to know what they are watching thus where viewers’ interests are (Molofsky, 2015). By doing all of these things, Netflix can insulate itself from this threat to its existence. References: Collider Staff. (2016). Every Netflix Original Series Ranked from Worst to Best. Collider. Retrieved August 11, 2016, from Ferrell, O. C., & Hartline, M. D. (2014). Marketing Strategy: Text and Cases (6th ed.). Mason, OH: SouthWestern/Cengage Learning. Molofsky, D. (2015). How Original Content Has Been the Secret of Netflix’ Success. IT ProPortal. Retrieved August 11, 2016, from netflix-shows-original-content-king-again-again/ 6. Many have argued that Netflix must more vertically integrate its operations in order to be viable in the future. This means acquiring sources of supply (movies, movie studios) or other avenues for distribution (kiosks, TV or cable networks, wireless providers). Prepare a list of pros and cons related to various integration options that Netflix could pursue.
own original content to its streaming services is probably the best option for the company to more vertically integrate its operations.

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