4 headline first an attention grabbing headline is

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4. Headline first An attention grabbing headline is more likely to prompt users to read the post’s text. 5. Monitor the times Share the most popular content at times when community members are more likely to be active. 6. Be enthusiastic Organisations should use an active voice with and enthusiastic tone to create interest and excitement about a subject. 7. Hashtags Organisations can use Google+ hashtags to interact effectively with communities about particular topics. 8. Create a community Organisations can create communities and use circles as lists that can be controlled and managed. They can fuel engagement by interacting with commenters and visiting commenters’ pages to respond to some of their perspectives. Youtube implementation Getting Started on YouTube Organisations can create profiles in minutes, particularly when connected to their Google+ profile or Gmail. With modern smartphones it is possible to record video and upload it to YouTube quickly and easily. Users typically apply the following rules to develop an effective YouTube profile and content marketing strategy: Convey business personality Like any other social network, YouTube is based on a community comprising people and businesses. A YouTube business page can provide an insight into the business and its personnel. Customise the ‘one channel’ design The YouTube channel design provides customisation features and option of adding a trailer to introduce the channel. Many users link back to their other social networks to attract their target audience. Make content, not ads Traditional advertising does not always work on YouTube. Successful users typically inject additional creativity and personality to improve effectiveness and increase the likelihood the video(s) will be shared. Pushing people to websites Users typically link profiles and videos back to their websites to ensure viewers know where to find them and obtain more information about the subject of the
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135 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 video. Collaborate with experts Successful users are often connected with other popular YouTube users and create videos that appeal to both audiences. Leverage the search engine Many successful users ensure all videos include the right tags and keywords that accurately describe the video’s content whilst simultaneously targeting the organisation’s audience. The Google Adwords Keyword Tool can help identify the keywords most popular for given audiences. YouTube Implementation YouTube provides extensive opportunities for organisations to interact with communities of interest through video and social networking: 1. Building subscribers Organisations can advise people how they can subscribe to their YouTube channel(s).
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