Which of the following is true about the netflix

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12.Which of the following is true about the Netflix streaming business?a.Its marginal cost for title acquisition is zero as it is currently focusing on distributing digitalcontent.b.It has the support of major studios such as Fox and Warner that have allowed it to stream anycontent the firm buys on DVD.c.Its cost of acquiring streaming content has fallen in the recent past due to its long tail advantages.d.It has attempted to counter rivals with exclusive content by securing exclusive streaming rightsfor several popular shows.e.From the beginning it has experimented with various streaming revenue models, including pay-per-view, download-to-own, and ad-supported content.
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d; Moderate13.An internal team at Netflix developed a prototype set top box to enable the direct streaming ofcontent to customers’ television sets. However, the idea of offering it to Netflix customers wasdropped because:
14.What solution has Netflix come up with to address the need to deliver content to customers’televisions?
15._____ refers to removing an organization from a firm’s distribution channel.
16.One of the benefits of disintermediation in the video industry is that:k.studios get to retain all the money generated through windows where they control distribution.l.movie rental firms such as Netflix can exercise greater bargaining power while negotiatingstreaming rights.m.customers have a wider choice of services to choose from and at reduced subscription costs.n.video rental firms have opportunities to replace studios in their interface with customers.o.it creates equal opportunities for small firms to conduct business within studio distributionchannels.a; Moderate
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Term
Fall
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Streaming media, Flat World Knowledge, Cinematch
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The document you are viewing contains questions related to this textbook.
Marketing Strategy
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Chapter C14 / Exercise 2
Marketing Strategy
Ferrell/Hartline
Expert Verified

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