article regarding this innovation has been very successful in Vietnam In Ho Chi

Article regarding this innovation has been very

This preview shows page 10 - 13 out of 13 pages.

article regarding this innovation has been very successful in Vietnam. In Ho Chi Minh City, families are now able to access safe water and allowed the community to strengthen. The owner, Tham has received many benefits from the kiosk “Not only has she learned business skills, but she’s now become an entrepreneur and earns income to help her family. Her income from the EKOCENTER has provided her family with more stability”[Ash]. The goal of Coca- Cola’s digital and social strategy connects and reflects heavily on their mission to refresh the world, inspire moments of optimism and happiness, and create value and make a difference[Mis]. Conclusion Coca Cola has been one of the greatest companies with a very
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MARKETING AUDIT 11 successful soft drink product line. Coca Cola classic has been the leading soft drink for their company and still continues to be the leading selling product for Coca Cola. Their soft drinks products are literally all over the world and is inexpensive that a large proportion of the world has had a Coca Cola product some point in their time or have heard of Coca Cola. They spent a large amount of money so that their product is known all over the world and continues to advertise and sponsor many events so that their product stays very popular. Recommendations Coca Cola is one the most successful companies in the world, 5 th most valuable company around the world to be exact (Forbes, 2018). Coca Cola utilizes the four P’s of marketing mix very well with their signature look of their Coca Cola soft drink products and inexpensive price. As stated before Coca Coola utilizes advertising their products all over the world, there nearly isn’t a country where you wouldn’t find Coca Cola soft drink products as its available in over 200 different countries (Coca Cola, 2018). Only future recommendations for Coca Cola and their soft drinks products is develop a manufacturing process that is close to producing the same amount of product as they are using water. References Bhasin, K. (2011, June 09). 15 Facts About Coca-Cola That Will Blow Your Mind. Retrieved March 25, 2018, from Bhasin, H. (2017, December 15). Marketing strategy of Coca cola - Coca cola strategy. Retrieved March 25, 2018, from Boston Public Health Commission. (n.d.). Health Effects of Sugary Drinks. Retrieved March 18, 2018, from - sugar-smart/Pages/Health-Effects-of-Sugary-Drinks.aspx Coca-Cola. 125 Years of Sharing Happiness. (2011). Retrieved March 25, 2018, from - colacompany.com/content/dam/journey/us/en/private/fileassets/pdf/2011/05/Coca- Cola_125_years_booklet.pdf
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MARKETING AUDIT 12 Coca-Cola Sponsorships . (n.d.). Retrieved from Coca-Cola Company: - colacompany.com/stories/coca-cola-sponsorships Coca-Cola on the Forbes Canada's Best Employers List. (n.d.). Retrieved March 16, 2018, from Coca-Cola Company Reviews. (n.d.). Retrieved March 16, 2018, from Coca-Cola Company's advertising expense from 2014 to 2017. (n.d.). Retrieved March 16, 2018, from -
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