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article regarding this innovation has been verysuccessful in Vietnam. In Ho Chi Minh City,families are now able to access safe water andallowed the community to strengthen. The owner,Tham has received many benefits from the kiosk“Not only has she learned business skills, but she’snow become an entrepreneur and earns income tohelp her family. Her income fromthe EKOCENTER has providedher family with morestability”[Ash]. The goal of Coca-Cola’s digital and social strategyconnects and reflects heavily ontheir mission to refresh the world,inspire moments of optimism andhappiness, and create value andmake a difference[Mis]. ConclusionCoca Cola has been one ofthe greatest companies with a very
MARKETING AUDIT11successful soft drink product line. Coca Cola classic has been the leading soft drink for their company and still continues to be the leading selling product for Coca Cola. Their soft drinks products are literally all over the world and is inexpensive that a large proportion of the world has had a Coca Cola product some point in their time or have heard of Coca Cola. They spent a large amount of money so that their product is known all over the world and continues to advertise and sponsor many events so that their product stays very popular. RecommendationsCoca Cola is one the most successful companies in the world, 5thmost valuable company around the world to be exact (Forbes, 2018). Coca Cola utilizes the four P’s of marketing mix very well with their signature look of their Coca Cola soft drink products and inexpensive price. As stated before Coca Coola utilizes advertising their products all over the world, there nearly isn’t a country where you wouldn’t find Coca Cola soft drink products as its available in over 200 different countries (Coca Cola, 2018). Only future recommendations for Coca Cola and theirsoft drinks products is develop a manufacturing process that is close to producing the same amount of product as they are using water. ReferencesBhasin, K. (2011, June 09). 15 Facts About Coca-Cola That Will Blow Your Mind. Retrieved March 25, 2018, from Bhasin, H. (2017, December 15). Marketing strategy of Coca cola - Coca cola strategy. RetrievedMarch 25, 2018, from Boston Public Health Commission. (n.d.). Health Effects of Sugary Drinks. Retrieved March 18, 2018, from -sugar-smart/Pages/Health-Effects-of-Sugary-Drinks.aspxCoca-Cola. 125 Years of Sharing Happiness. (2011). Retrieved March 25, 2018, from -colacompany.com/content/dam/journey/us/en/private/fileassets/pdf/2011/05/Coca-Cola_125_years_booklet.pdf
MARKETING AUDIT12Coca-Cola Sponsorships. (n.d.). Retrieved from Coca-Cola Company: -colacompany.com/stories/coca-cola-sponsorshipsCoca-Cola on the Forbes Canada's Best Employers List. (n.d.). Retrieved March 16, 2018, from Coca-Cola Company Reviews. (n.d.). Retrieved March 16, 2018, from Coca-Cola Company's advertising expense from 2014 to 2017. (n.d.). Retrieved March 16, 2018,from -