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Phased return on investment across tactics5.A summary on the estimated financial benefits from this e-Marketing PlanFor the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. In the following tables, the set of actions to be adopted can be verified succinctly, in order to achieve each proposed objective, as well as a budget proposal, estimated according to the market offer.Actions by objective of digital marketing planOBJECTIVESTOOLSACTIONSConsumer experiencea) Increased websiteretentionb) Increase websitetrafficWEBSITEa) Design andrestructuringb) SEO and SEMLoyaltya) Increase in thenumber of fans ofsocial networksb) Increase in thedegree of engagementin the social networksNETWORKSCONTENTMARKETINGa) production ofcontent for each digitalplatform (socialnetworks, blog andwebsite)b) integration of thewebsite and blog withsocial networksMarketing, Assessment No.1Page 13v1.1, Last updated on 23/02/2019 by MM
T-1.8.1c) Interaction with thepublic in socialnetworksNotorietyWoMBLOG PRPROMOTIONDesign anddevelopment Viralcontent and mediarelations Campaigns /hobbiesBudget ActionsBudgetWebsite restructuring (with blog included$ 7,000 + VATWeb design services$ 500 + VATManagement of social networks, SEO andcampaigns SEM$ 900 / month + VATAdvertising on Adwords and Facebook$ 1,000 / month + VATMedia relations $ 1.000 / month+ VATCreation of a hobby and management$ 250 + VATTotal$ 10.650 + VATE-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUESThis section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-abilityCustomer registration & logging security (for customers and staff)Coupon codes, rewards for old clients, discountsmultimediaauto respondersorder forms and feedback formsaccess levels to online resourcescredit card transactionswebsite hosting & publishingtechnical staff (size, requirements)Website: For the restructuring of the website it is important that it is created from scratch, so that thereis a greater openness to creativity. The new design implies functionality, content, form, organization and interaction. A website that is user-friendly is essential for the user to easily find the information they need, complete their actions quickly and have a positive experience.According to the consumer study, the website should be simple, quickly provide useful information to a visitor (schedules and tariffs), prioritize important content and lead the user to action. The agenda is another element to be worked on, so that event search is further streamlined. Using as an example