Phased return on investment across tactics 5 A summary on the estimated

Phased return on investment across tactics 5 a

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Phased return on investment across tactics 5. A summary on the estimated financial benefits from this e-Marketing Plan For the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. In the following tables, the set of actions to be adopted can be verified succinctly, in order to achieve each proposed objective, as well as a budget proposal, estimated according to the market offer. Actions by objective of digital marketing plan OBJECTIVES TOOLS ACTIONS Consumer experience a) Increased website retention b) Increase website traffic WEBSITE a) Design and restructuring b) SEO and SEM Loyalty a) Increase in the number of fans of social networks b) Increase in the degree of engagement in the social networks NETWORKS CONTENT MARKETING a) production of content for each digital platform (social networks, blog and website) b) integration of the website and blog with social networks Marketing, Assessment No.1 Page 13 v1.1, Last updated on 23/02/2019 by MM
T-1.8.1 c) Interaction with the public in social networks Notoriety WoM BLOG PR PROMOTION Design and development Viral content and media relations Campaigns / hobbies Budget Actions Budget Website restructuring (with blog included $ 7,000 + VAT Web design services $ 500 + VAT Management of social networks, SEO and campaigns SEM $ 900 / month + VAT Advertising on Adwords and Facebook $ 1,000 / month + VAT Media relations $ 1.000 / month+ VAT Creation of a hobby and management $ 250 + VAT Total $ 10.650 + VAT E-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUES This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-ability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia auto responders order forms and feedback forms access levels to online resources credit card transactions website hosting & publishing technical staff (size, requirements) Website: For the restructuring of the website it is important that it is created from scratch, so that there is a greater openness to creativity. The new design implies functionality, content, form, organization and interaction. A website that is user-friendly is essential for the user to easily find the information they need, complete their actions quickly and have a positive experience. According to the consumer study, the website should be simple, quickly provide useful information to a visitor (schedules and tariffs), prioritize important content and lead the user to action. The agenda is another element to be worked on, so that event search is further streamlined. Using as an example

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