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LittleBoPeep.com is a new online business providing fun, comfortable and easily accessible maternity wear via our own website and an eBay store. LittleBoPeep.com has ad space commitments from several online expecting sites, and dozens of leads for direct sales and public relations. Our targeted market includes both the many pregnant women who like to dress casually and comfortably, and the friends and family members of expecting women who will buy items of maternity wear as gifts. The popularity and brand success of eBay, combined with its built-in tools for new merchants, will help us to build a solid customer base for our new product. 1.1 Objectives ●Create a unique maternity wear product by the end of year one. ●Generate retail sales of over $1,000,000 in year one, both on our website and on our eBay store. ●Maintain a gross margin of over 55%. ●Achieve 200 eBay customer positive feedback comments in one year. 1.2 Mission ●To offer unique, comfortable and readily available maternity wear for women who want to dress casually yet fashionably, even while pregnant. Organisational chart The following chart displays the organisational structure of LittleBoPeep.com.
Innovation and Business Industry Skills Council Ltd, 1st Edition BSBLDR403- Version 3- 2015 Page 18 of 57RTO Provider: 91153 - CRICOS Code: 02672Kgreenwichcollege.edu.au Your project, should you choose LittleBoPeep.com: You are the team leader of the Product Development team at LittleBoPeep.com. The owner of the business has asked you and your team to develop a new maternity wear product. Your team must provide: ●a design for the prototype of the new product (this can be a pencil sketching or drawn using computer software, e.g. PaintShop) ●a list of the product features including the characteristics that make it unique ●details of what materials the product will be made of ●an explanation of how this product will appeal to our target market ●the estimated selling price.
Innovation and Business Industry Skills Council Ltd, 1st Edition BSBLDR403- Version 3- 2015 Page 19 of 57RTO Provider: 91153 - CRICOS Code: 02672Kgreenwichcollege.edu.au Case study 4: Fernwood Pharmacy The following document is an excerpt from Fernwood Pharmacy’s business plan.Fernwood Pharmacy Business Plan Fernwood Pharmacy is an innovative, professional business tailored for the rural demographic. Fernwood Pharmacy is an innovative company that was established by three registered pharmacists. Fernwood provides tailor-made services for the immediate community and for those more remote areas in Australia where health services are deteriorating and the opportunity for business growth exists. This is achieved by compounding specialist lines, and promoting this type of care to consumers and health prescribers, including doctors, dentists and other health care professionals. Fernwood values innovation and this is reflected by its focus on the diverse roles of a pharmacist, with the objective of strong returns for its shareholders.