100%(3)3 out of 3 people found this document helpful
This preview shows page 1 - 3 out of 3 pages.
company’s belief that what consumers want is games, not all of the other trappings: “When you talk to players andunderstand what they want, it can only be delivered through a dedicated gaming device.” Early Wii U sales indicateotherwise, however. Only 64,000 Wii Us were sold in February 2013, compared to 302,000 sales of Microsoft’snearly ten-year-old Xbox 360 console.Jamin Warren, “Not Your Childhood’s Video-Game System,” Fast Company, November 2012, 70-72; Matt Peckham, “What’s Going On with Nintendo’s Wii U?” TIME, March 15, 2013, (Accessed March 25, 2013).TRUE/FALSE1.If Nintendo feels at any time that its strategic decision to focus on games was a mistake, it could switch immediatelyto focus on multimedia and connectivity. FALSE2.The Wii U, like the 3DS handheld console and Entertainment Analysis & Development software division, is an SBUof Nintendo. TRUE3.The Wii U is a cash cow for Nintendo. FALSE
4.Nintendo of America President Reggie Fils-Aime’s statement, “When you talk to players and understand what theywant, it can only be delivered through a dedicated gaming device,” helps explain Nintendo’s mission statement.TRUE
You've reached the end of your free preview.
Want to read all 3 pages?
Wii,Video game console,Nintendo,Nintendo Entertainment System,Super Mario Bros.