companys belief that what consumers want is games not all of the other

Companys belief that what consumers want is games not

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company’s belief that what consumers want is games, not all of the other trappings: “When you talk to players andunderstand what they want, it can only be delivered through a dedicated gaming device.” Early Wii U sales indicateotherwise, however. Only 64,000 Wii Us were sold in February 2013, compared to 302,000 sales of Microsoft’snearly ten-year-old Xbox 360 console.Jamin Warren, “Not Your Childhood’s Video-Game System,” Fast Company, November 2012, 70-72; Matt Peckham, “What’s Going On with Nintendo’s Wii U?” TIME, March 15, 2013, (Accessed March 25, 2013).TRUE/FALSE1.If Nintendo feels at any time that its strategic decision to focus on games was a mistake, it could switch immediatelyto focus on multimedia and connectivity. FALSE2.The Wii U, like the 3DS handheld console and Entertainment Analysis & Development software division, is an SBUof Nintendo. TRUE3.The Wii U is a cash cow for Nintendo. FALSE
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4.Nintendo of America President Reggie Fils-Aime’s statement, “When you talk to players and understand what theywant, it can only be delivered through a dedicated gaming device,” helps explain Nintendo’s mission statement.TRUE
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  • Fall '18
  • john russo
  • Wii, Video game console, Nintendo, Nintendo Entertainment System, Super Mario Bros.

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