Performance AnalysisAn organization must analyze its performance on a regular basis.The complexities and the dynamic nature of business requiresobservation and data to be translated into meaningful language. Onlythen can informed and calculated decision-making be made.(Chapter 22 will discuss the essential KPIs while Chapter 23 will discussthe financial considerations).
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Customer SatisfactionBusinesses are forced to pay more attention to satisfying their customers. This isa direct result from increased competition and the pressure for performanceexcellence.Traditionally, the‘customeris alwaysright’has been used as a slogan whichurges service providers to give high priority to customer satisfaction.Another way to increase customer satisfaction is by proving that your serviceand/or product is better than your competitors.Competition in capitalism will lead to a free market. People should be able todecide for themselves what to buy or when to buy.Creativity in marketing can help create a need that is non-existent.