From there the items will be packaged and shipped to the appropriatelocations. We will be responsible for paying for the parts directly with the shipper. Theprofits will be used to maintain the website and pay the few people that will be workingfor us at this point, mainly me, my husband and a web designer. The rest of the profitwill be reinvested into our company in an attempt to move on to stage two of thebusiness.Stage 2 Land Location:The next stage of this process brings us to a new set of day to day activities toorganize and keep moving in a forward momentum.In a physical store location, ASneeds to coordinate and hire a management team and staffto run the facility.In a storewe will need to provide the customers with a staff to run the location and an actualinventory of products to sell. AS will also now be responsible for carrying an inventory.Still interested inAS will continuedealing with the distributors we have already established, andwill nowestablish a system forestablished a relationship with, we willnow be ordering product and to keep anonsites inventory as well as have displayed
on the flooinventoryfor direct salesr. At this point tThe online business will need to be run separately from the store location.to keep things from getting confusing. The onlineprocess will have been working if we are at stage 2!For the store location Adrenaline Sports will now keep inventory and providepricing that is appropriate for a store location. This pPricing will need to be considered carefully for several reasons. Wereasons; theprices need to stay competitive withcompetitors as well as the online facility, and take into considerationthe fact that newoverhead will affect the overall pricing.do not want to ask prices that are much differentor different at all from the online store because we don’t want to scare people away, butthere needs to be consideration taken for our new overhead costs.How will wesupplement these costs? Adrenaline Sports now has staff, mortgage, and utilities andinsurance to name a few that we did not have to consider with the online location. With this said Adrenaline Sports now needs to maintain a regular sales goal andkeep the income coming in. The customers will be able to physically come in andchoose from our items. They will be given the opportunity to try on clothing items andsit on bikes to test for height fits and so on.
- Spring '10
- The Stage, X Games, Adrenaline Sports