Multichannel marketing involves the blending of different communication and

Multichannel marketing involves the blending of

This preview shows page 27 - 48 out of 87 pages.

Multichannel marketing involves the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
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15-28 Dual Distribution Dual distribution involves an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
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15-29 Vertical Marketing Systems Vertical marketing systems are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
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15-30 Intensive Distribution Intensive distribution is a level of distribution density whereby a firm tries to place its products and services in as many outlets as possible.
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15-31 Exclusive Distribution Exclusive distribution is a level of distribution density whereby only one retailer in a specific geographical area carries the firm’s products.
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15-32 Selective Distribution Selective distribution is a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
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15-33 Channel Conflict Channel conflict arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
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15-34 Disintermediation Disintermediation involves channel conflict that arises when a channel member bypasses another member and sells or buys products direct.
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15-35 Logistics Logistics consists of those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
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15-36 Supply Chain A supply chain consists of a sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users.
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15-37 Total Logistics Cost Total logistics cost consists of the expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory), order processing, and return goods handling.
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15-38 Customer Service Customer service is the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
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15-39 Vendor-Managed Inventory (VMI) Vendor-managed inventory (VMI) is an inventory-management system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items.
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15-40 Reverse Logistics Reverse logistics is a process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal.
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15-41
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15-42 THE VALUE OF RETAILING What are the Utilities Consumers Get from Retailing Place Form
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15-43 THE VALUE OF RETAILING What are the Utilities Consumers Get from Retailing Time Possession
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15-44 Which retailer best provides which utilities?
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15-45 The relative size of different types of retailers
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15-46 CLASSIFYING RETAIL OUTLETS FORM OF OWNERSHIP Independent Retailer Corporate Chain Wholesaler-Sponsored Voluntary Chains Contractual Systems Retailer-Sponsored Cooperatives
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  • Spring '12
  • Alejandro
  • Marketing, retail outlets

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