appreciated by the organisation and promote their commitment to their

Appreciated by the organisation and promote their

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appreciated by the organisation and promote their commitment to their responsibilities (Shoraj and Llaci 2015, p.3). Motivation thus requires a stimulus, an action, and a goal which in turn prompts an individual to select a given course of action that will achieve the objectives of the organisation. Understanding motivation is crucial in the contemporary practices since humans are the most valuable assets if any business and thus the management must take into account the various factors that might hinder employees' efficiency and commitment and address them accordingly. Motivation takes various forms, and as highlighted in ZPG's model, motivation can take the form of mental, physical, or financial appreciation. All the three can be grouped into either content theories or process theories. Content theories deal with the WHAT and these include theories such as Maslow's Hierarchy of Needs, Herzberg's two-factor theory, McClelland's achievement motivation, and Alderfer's ERG theory. Process theories, on the other hand, are concerned with the HOW, and these encompass Locke's goal setting theory, Victor Vroom's expectancy theory, Skinner's reinforcement theory, and Adam's equity theory. Content theories mainly concentrates on addressing the needs of the employees while process theories concentrates on how to meet these needs to motivate employees' commitment and effectiveness. Proper implementation of the motivation theories creates an opportunity for the employees to use their full talents and abilities while performing excellently in the right areas. During the overhaul of its strategy, ZPG noted that they needed to take a holistic approach to enhance its performance and this meant that they needed an engaged and motivated workforce. As a result, the company took an employee-centred approach in motivating individual
ZPG Case Study 9 employees which is an example of human relation approach of motivation. The human relation approach focuses on creating a better condition for the workforce, and the essential characteristic of this model is relationships. According to Maslow's hierarchy of needs, people thrive on belongingness and love. ZPG accommodated this by creating an organisational structure that encourages communication. Communication is the building force of relationship because when the employees are understood, they feel appreciated and thus fosters a positive culture with healthy relationships. This is also evident in Alderfer – ERG theory that asserts that people need significant relationships. Additionally, ZPG offers a tranquil working environment that allows the employees to feel like the office is home. Therefore, ZPG has a library, host sessions, and fully-equipped gyms that promote both physical and mental wellness. These align with the content theories which believe that it is the contents of the organisation that creates resources for motivation. Within the content theories, there are elements such as individual's desire to grow, existence needs, the need

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