3 mobile devices such as the clie handheld devices

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3) Mobile devices, such as the CLIE handheld devices and digital phones; and 4) PlayStation2 game consoles. The company’s software strategy includes the development of new audio-visual applications designed to personalize technology. Recent examples include updated Open MG Jukebox music management software, and digital video editing products, such as PictureGear, MovieShaker and DVGate. Mission : Sony's mission is to establish an 'ideal' factory that puts emphasis on the spirit of freedom and open-mindedness. A place where designers and engineers can work out their creative and technological skills to the highest potential. Also our advanced hardware enables the most talented developers to produce vanguard titles and set new standards in interactive entertainment. Our goal is to make a family products that completely changes the definition of home entertainment. Whether it is gaming, social networking, or enjoying HD entertainment, Sony Corporation aims to entertain a broad audience. SBU MISSION AND STRATEGY The strategic business unit (SBU) is created with the application of set criteria which consist of the competitors, price models, customer groups and the overall experience of the company. It is also sometimes seen that a number of different verticals present in the
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