video that relates to the Millennial generation was more difficult. But I did find one, the title is called “Courmayeur Valley Collection”. This video is talking about the new boot line that Timberland is releasing. This relates to the Millennials because they are more focused in the newest products. Summary Timberland is a well-known company that does very well for themselves. Their biggest target for the consumers is Gen Z people. They are a more directed group of people because of the materials that Timberland uses to make their shoes. Although Timberland work boots are commonly used for many different jobs. To increase sales with each generation I think Timberland should advertise more via ads on apps hat both generations use. An example would be Facebook, Instagram, or a new app called TikTok.
6 Resources Bradley, C. (2019, December 23). What Does Generation Z Mean? Retrieved from Dimock, M. (2019, January 17). Defining generations: Where Millennials end and Generation Z begins. Retrieved from - millennials-end-and-generation-z-begins/ Kasasa. (n.d.). Boomers, Gen X, Gen Y, and Gen Z Explained. Retrieved from Landrum, S., Landrum, S., Landrum, S., Landrum, S., Landrum, S., Landrum, S., & →, S. L. (2015, May 7). 10 Things Millennials LOVE to Buy. Retrieved from Sweet, J. (n.d.). Three Gen Z spending habits that may surprise you. Retrieved from (n.d.). Retrieved from (GenZ) (n.d.). Retrieved from (Millennial)
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- Spring '15
- Generation Y, Timberland