Demand for package holidays tour operators need to

This preview shows page 3 - 4 out of 4 pages.

demand for package holidays, tour operators need to react on the increasing demand for independent travelers. Independent travelers decide on their own what they are going to do during their stay. The tour operators can provide general and specific information about tourist destinations in UK. They can offer travel itineraries, booklets and brochures to select a destination on their own. After inquiring from the traveler, tour operator can make arrangements for accommodation and other activities in a way that it is flexible. They can offer ranges of activities for travelers to choose from. As independent travelers would enjoy to have a flexible schedule. As the tour operators have to arrange different activities for each traveler, tour operators can gain advantage from the total cost. They can collect a fee or commission based on the number of days of stay of the traveler.
Question 5 How might a holiday a marketer track people who apparently shift from one segment to another?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture