Team Project_ Business Plan (Due 5/2/2018)ADMN 400, R04 TEAM 5 SAMSUNG GEAR VR Introduction to Business innovative technologies. In this market shift, Samsung Electronics is leading the rapidly changing market with the fresh electronic device VR. ▶ Threat There is uncertainty of VR headset market. There is always a possibility that an independent virtual reality headset appears (VR that can used without any mobiles). The uncertainty of VR headset market VR content market is bright but no clear ecosystem has been created. Since there is also a lack of regulatory requirements for the VR market, a number of changes in the external environment that will occur later should be considered. 18
Team Project_ Business Plan (Due 5/2/2018)ADMN 400, R04 TEAM 5 SAMSUNG GEAR VR Introduction to Business PART Ⅱ MANAGEMENT Mission Statement and the Strategic Goals ▶ Vision "Inspire the World, Create the Future". The Vision in Samsung Electronics is at the core of commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, Samsung Electronics dedicates their efforts to creativity and innovation, shared value with partners, and great people. Samsung Electronics has delivered world best products and services through passion for innovation and optimal operation. Samsung Electronics is looking forward to exploring new business areas such as healthcare and automotive electronics, and continue journey through history of innovation. 19
Team Project_ Business Plan (Due 5/2/2018)ADMN 400, R04 TEAM 5 SAMSUNG GEAR VR Introduction to Business ▶ Mission “Inspire the world with Samsung Electronics innovative technologies product and design that enrich people’s lives and contribute to social prosperity by creating a new future” (*reference: Samsung Electronics) ▶ Strategic Direction Goal “Creativity, Partnership, Great People” Inner goals; Create the Best Products and Services - Create the products and services that give customers the best satisfaction. - Remain the 1 st position in the world in the same line of business. Contribute to Society - Contribute for common interests and a rich life. - Perform the mission statement by a member of the company. 20
Team Project_ Business Plan (Due 5/2/2018)ADMN 400, R04 TEAM 5 SAMSUNG GEAR VR Introduction to Business Ownership Structure of the Business ▶ Samsung’s Ownership Structure ▶ (*reference: The Korea Herald, Samsung Electronics) Samsung has many of affiliates company. Shareholders have their shares among that affiliates (e.g. Samsung C&T, Samsung Life Insurance, Samsung Electronics). Especially, Samsung Electronics have 13.30% of treasury stock and ownership family owns total 4.37% of shares in this chart. Samsung family has the least amounts of shares from the Samsung affiliates. In this case, what factors constitute Samsung Electronics?
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- Samsung Electronics, Samsung Group, Samsung Electronics Co., Samsung VR