equipment and paper and plastic products and it even has a division that

Equipment and paper and plastic products and it even

This preview shows page 13 - 16 out of 22 pages.

equipment, and paper and plastic products, and it even has a division that counsels restaurant owners, helping them become established. Quality Services is involved in a _____ strategy. (6-5) focused-differentiation strategy diversification multiproduct single-product differentiation 8. The growth, stability, and defensive strategies are ____. (6-5) types of differentiation plans cost-leadership strategies stabilization strategies leadership strategies common grand strategies 9. Sue keeps a close eye on her company's internal and external environment to discover possible opportunities for new products and threats from competition, as soon as possible. This is an example of ____. (6-4) corporate spying the observation approach environmental scanning competitive intelligence management by observation 10. ABC Technology makes and sells only one product, a high-quality processor for mainframe computers, within its market, Silicon Valley, California; ABC utilizes a _____ strategy. (6-5) diversification differentiation single-product cost-focus focused-differentiation 11. Organic Market sells high-quality products and grocery items that are unique to their area; in addition, it offers delivery for customers who are unable to leave their home and a number of regular workshops regarding eating healthy. By offering these types of products and services, Organic Market is pursuing a _____ strategy. (6-5) differentiation cost-focus cost-savings value-focused
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focused-differentiation 12. The BCG matrix is a means of evaluating strategic business units on the basis of their _____. (6-5) product quality and profitability differentiation and profitability business costs and share of the market BCG ratio business growth rates and share of the market 13. ABC Office Supply in Dayton sells high-quality, unique pens that are a real value to executives in the area. No other company in its area markets pens of such quality and value. By offering this type of product, ABC Office Supply is an example of a company utilizing a _____ strategy. (6-5) uniquely focused differentiation focused-differentiation cost-leadership strategy cost-focus 14. Many customers shop at Organic Foods because of the employees' extensive product knowledge. This is an example of the company's _____. (6-4) weaknesses opportunities strengths intelligence threats 15. Mountain Rescue Incorporated sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors, who offer a larger line of products and focus on broader markets. Mountain Rescue Incorporated is pursuing a ____ strategy. (6-5) focused-differentiation cost-focus differentiation narrow cost-leadership 16. George, a chef and owner of a popular restaurant, is always visiting his competition to observe how they are doing things in their restaurants. He told one of his managers that "I do this because I want to know what is going on. I am always concerned that one of our competitors will surprise us with a new service or menu item like us, but better." George is utilizing ___. (6-4) corporate spying environmental scanning management by observation competitive intelligence TQM
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17. Regarding the findings from a SWOT analysis, organizational strengths are ____. (6-4)
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