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HC 491 Week 8 Discussion

2 what sorts of questions would the four ps prompt in

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2. What sorts of questions would the four Ps prompt in implementing the new well-baby programs  suggested in the Exhibit 15.2 analysis? The sorts of questions that the four Ps would prompt may be who will be the target for the product like age or  ethnicity, What product will they be offering, when and where would it take place, what would be a  reasonable price, what kind of publicizing do you need to do? The well-baby is no different than any other  business planning to use the four Ps that is why it works so well because you can apply it to anything.  3. How would you answer those questions in a real HCO? As an HCO I would answer those questions by surveying the clients and asking for feedback to best meet  my customer’s needs. I would still approach the demographics because money is always an issue and some  people cannot afford everything that another person can in a different situation. I would be sure not to  overprice above anyone’s means because I am looking to make a profit and make sure my customers are  happy at the same time. You always have to look at the situations like education, money, background, and  availability to have a better future. It would also be my responsibility to offer as much of that as I could such  as medical benefits, education, financial assistance, and hope that the demographic for certain areas would  prosper with good HCOs in the area and motivation.  White, K. & Griffith, J. (2010). Marketing and strategy. (7th Ed.) The Well-Managed Healthcare Organization. Chicago, ILL: AUPHA
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