1632 advantages of visual communication the visual

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16.3.2. ADVANTAGES OF VISUAL COMMUNICATION The visual communication is designed and aimed at Quicker understanding Retention for a longer period Avoiding language and cultural barriers Condensing the information Reducing the time of presentation Visual aids can be imaginatively designed and developed and used at appropriate interlude to keep the audience to listen, remember and recall the message. Visuals attract and hold the attention of the audience. Visuals provide better recall effects Visuals make understanding complex messages Visuals facilitate presentation of technical information to a non technical audience. Visuals provide breathing gap for the audience Visuals enrich the quality of presentation Functions of Visual Aids Information Processing Since people process and digest information differently, combining visual aids with a presentation or document can present the audience with various ways to receive the information. As a result, you increase your chances of having the audience understand what is being communicated. Some people understand things better orally; others prefer the written word, while others prefer a graph or table. Information Overload A common communication barrier employers and employees face when presenting or receiving information is that too much information is presented at once. When this happens, it's hard to determine which information is most important and relevant to their tasks and responsibilities. Visual aids, such as graphs and flow charts, can condense large chunks of information into the most important portions.
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179 Information Retention If you are standing in front of a group presenting information for 30 minutes, the likelihood of them retaining the information is slim, especially if the audience has a hard time concentrating or is uninterested in your information. Using visual aids, along with verbal or written forms of communication, can help the audience retain the information. Language Barriers Language barriers are a common communication barrier, especially as the workforce becomes more diverse. Nominative speakers may not fully understand information during a verbal presentation; however, with visual aids they can perhaps use deductive reasoning to grasp your main ideas. Limited Time A picture is still worth 1,000 words; thus, visual aids save time in conveying ideas. This is true whether an employee is preparing a written report for a busy executive or that executive has to present information to a group. Visual aids provide a quick way to get the main points of the sales pitch or idea for product packaging. 16.3.3. TYPES OF VISUALS Visual aids are not limited to charts but can also include pictographs, pie charts, schedules, seating charts, financial statements, drawings, videos, slides or sketches. You can use visual aids as handouts when giving a verbal presentation, present them on-screen or in written reports. The type of visual aids you use depends on the information you are presenting and the audience.
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