One aspect of change that has been brought about by Apple particularly since

One aspect of change that has been brought about by

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from Samsung as well as Google may have been to blame for the ebb in stock prices. One aspect of change that has been brought about by Apple, particularly since Tim Cook has been CEO, has been a push towards expanding into the international market, especially China. Recently the company has broken into the huge Chinese market but not without some troubles from the state-run media. The country’s two most powerful news networks accused Apple of not honoring their warrantee policy as well as discriminating against Chinese customers. In response, Tim Cook wrote an apology letter that was posted on Apple’s Chinese website stating that the company was sorry for any misunderstanding that may have occurred (Mozur). Moving forward this could be a huge problem for Apple. Apple’s court cases against other industry competitors such as Samsung and Motorola show how competitive the smart phone industry has become. These court cases are international and have the two companies at each other throats for millions of dollars. Apple won in favor Samsung infringing on their patents in the United States.
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  • Fall '08
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