One aspect of change that has been brought about by

from Samsung as well as Google may have been to blame for the ebb in stock prices.
One aspect of change that has been brought about by Apple, particularly since Tim
Cook has been CEO, has been a push towards expanding into the international market,
especially China. Recently the company has broken into the huge Chinese market but
not without some troubles from the state-run media. The country’s two most powerful
news networks accused Apple of not honoring their warrantee policy as well as
discriminating against Chinese customers. In response, Tim Cook wrote an apology
letter that was posted on Apple’s Chinese website stating that the company was sorry
for any misunderstanding that may have occurred (Mozur). Moving forward this could be
a huge problem for Apple.
Apple’s court cases against other industry competitors such as Samsung and
Motorola show how competitive the smart phone industry has become. These court
cases are international and have the two companies at each other throats for millions of
dollars. Apple won in favor Samsung infringing on their patents in the United States.