Learning Objective: 20-04 understand how different aspects of production capacity and flexibility should be coordinated with marketing strategy planning. Learning Objective: 20-07 know some of the human resource issues that a marketer should consider when planning a strategy and implementing a plan. 150. (p. 544) A financial report that forecasts how much money will be available after paying expenses is a(n): A. Income statement. B. Balance sheet. C. Cash flow statement. D. Capital report. E. None of the above. AACSB: Reflective Thinking Bloom's: Knowledge Difficulty: Easy Learning Objective: 20-03 understand how a firm can implement and expand a marketing plan using internally generated cash flow. 151. (p. 544) A _____ is a financial report that forecasts how much cash will be available after paying expenses. A. cash flow statement B. reconciliation statement C. workflow analysis D. balance sheet E. capital expenditure report AACSB: Reflective Thinking Bloom's: Knowledge Difficulty: Easy Learning Objective: 20-03 understand how a firm can implement and expand a marketing plan using internally generated cash flow. 20-87

Chapter 20 - Managing Marketing's Link with Other Functional Areas 152. (p. 544) _____ looks at when money will be available. A. Cash flow B. Profit and loss C. Balance sheet D. Net profit E. Gross margin AACSB: Reflective Thinking Bloom's: Knowledge Difficulty: Medium Learning Objective: 20-03 understand how a firm can implement and expand a marketing plan using internally generated cash flow. 153. (p. 544) In determining cash flow, managers often look at a company's A. net profit figure shown on the firm's operating statement. B. earnings before subtracting out noncash expenses. C. earnings after subtracting noncash expenses. D. revenue after subtracting depreciation of facilities. E. historical net profit numbers. AACSB: Reflective Thinking Bloom's: Comprehension Difficulty: Medium Learning Objective: 20-03 understand how a firm can implement and expand a marketing plan using internally generated cash flow. 154. (p. 545) Regarding the use of funds generated within the firm: A. Reinvesting cash generated from operations is usually more expensive than borrowing money. B. A company with a product that has significant growth potential should invest the earnings from that product to salvage declining products. C. Indirect distribution usually requires more investment capital for a producer than does direct distribution. D. When finances are tight, companies should look for strategy alternatives that help get a better return on money already invested. E. All of the above. AACSB: Reflective Thinking Bloom's: Comprehension Difficulty: Easy Learning Objective: 20-03 understand how a firm can implement and expand a marketing plan using internally generated cash flow. 20-88

Chapter 20 - Managing Marketing's Link with Other Functional Areas 155. (p. 545) Any increase in profit contribution that a strategy generates, without increasing capital invested, A. is an impossible task.