A. A dropout charge B. A loser fee C. A failure fee D. A retailer spiff E. A drop-off settlement 257. Time to market or __________ is often vital in introducing a new product. A. production time B. marketing time C. speed D. R & D time E. delivery time 258. Parallel development is the simultaneous development of both the __________ processes. A. product and marketing B. production and financing C. product and production D. production and marketing E. R & D and financial 10-71
Chapter 10 - Developing New Products and Services 259. Parallel development is the responsibility of __________. A. cross-functional teams B. the marketing department C. research and development D. manufacturing and distribution E. upper management 260. Which of the following methods is commonly used in software development to speed up the development process? A. Service rollout B. Fast prototyping C. Parallel development D. Protocol enhancement E. Market testing of the concept 261. ______ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuing improvement even after the initial design. A. Time to market (TtM) B. Parallel development C. Test marketing D. Groupthink E. Fast prototyping 262. A stunning benefit of the Ionator is in the __________ area. A. service B. production C. technology D. environmental E. consumer health 10-72
Chapter 10 - Developing New Products and Services 263. According to Amber Arnseth, the "Ionator's" key benefits using Activeion technology are A. safety, simplicity, speed, savings, and entertainment B. safety, security, sustainability, savings, and knowledge C. safety, simplicity, sustainability, savings, and fun D. simplicity, sustainability, speed, savings, and opportunity E. simplicity, selectivity, sustainability, savings, and growth 264. Despite the quality and benefits of Activeion's Ionator, the company was faced with several challenges. Which of the following is an example of one of Activeion's obstacles? A. The name didn't really reflect the purpose of the product. B. It was too difficult to reach its primary target market since so many cleaning professionals are independent contractors. C. There was not enough money in the budget for proper promotion. D. It was difficult to define "clean" to customers relative to competitive household products. E. It was dangerous taking on large corporations who stood to lose billions of dollars if the Ionator caught on with the general public. Essay Questions 265. Characterize the difference between a product line and a product mix. Give an example of each. 10-73
Chapter 10 - Developing New Products and Services 266. Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a good that is difficult to categorize.
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- Spring '08
- Marketing, new products, Developing New Products and Services