A a dropout charge b a loser fee c a failure fee d a

A. A dropout charge
B. A loser fee
C. A failure fee
D. A retailer spiff
E. A drop-off settlement
257. Time to market or __________ is often vital in introducing a new product.
A. production time
B. marketing time
C. speed
D. R & D time
E. delivery time
258. Parallel development is the simultaneous development of both the __________
processes.
A. product and marketing
B. production and financing
C. product and production
D. production and marketing
E. R & D and financial
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Chapter 10 - Developing New Products and Services
259. Parallel development is the responsibility of __________.
A. cross-functional teams
B. the marketing department
C. research and development
D. manufacturing and distribution
E. upper management
260. Which of the following methods is commonly used in software development to speed up
the development process?
A. Service rollout
B. Fast prototyping
C. Parallel development
D. Protocol enhancement
E. Market testing of the concept
261. ______ often speeds up software development by using a "do it, try it, fix it" approach
that encourages continuing improvement even after the initial design.
A. Time to market (TtM)
B. Parallel development
C. Test marketing
D. Groupthink
E. Fast prototyping
262. A stunning benefit of the Ionator is in the __________ area.
A. service
B. production
C. technology
D. environmental
E. consumer health
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Chapter 10 - Developing New Products and Services
263. According to Amber Arnseth, the "Ionator's" key benefits using Activeion technology
are
A. safety, simplicity, speed, savings, and entertainment
B. safety, security, sustainability, savings, and knowledge
C. safety, simplicity, sustainability, savings, and fun
D. simplicity, sustainability, speed, savings, and opportunity
E. simplicity, selectivity, sustainability, savings, and growth
264. Despite the quality and benefits of Activeion's Ionator, the company was faced with
several challenges. Which of the following is an example of one of Activeion's obstacles?
A. The name didn't really reflect the purpose of the product.
B. It was too difficult to reach its primary target market since so many cleaning professionals
are independent contractors.
C. There was not enough money in the budget for proper promotion.
D. It was difficult to define "clean" to customers relative to competitive household products.
E. It was dangerous taking on large corporations who stood to lose billions of dollars if the
Ionator caught on with the general public.
Essay Questions
265. Characterize the difference between a product line and a product mix. Give an example
of each.
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Chapter 10 - Developing New Products and Services
266. Explain the difference between consumer products and business products. Why are some
products difficult to categorize as one or the other? Give an example of a business product, a
consumer product, and a good that is difficult to categorize.