3. What is the treatment condition(s) – i.e. what is your independent variable? How are you planning to operationalise it? 4. What experimental research design will be used? Describe the design and represent in mathematical symbols. 5. What confounding/extraneous variables should be controlled? 6. How will the subjects be assigned to conditions/groups? How many subjects will be in each group? 7. Briefly comment on the internal and external validity of the design used. 1 of 2 Department of Marketing
2. New Wine Label? One of the Barossa Valley boutique winery wants to determine if a new label design for its red wine line is more appealing to customers than the current design. Twelve liquor stores are selected in Victoria for the experiment. In six of them (randomly selected), the wine is sold under the new label. In the other six, the wine is sold in the old label. Sales for both groups of stores are monitored for 3 months and then compared. Your task is: Identify the type of experimental design used in the following situation. Represent them with symbols. And briefly comment on the internal and external validity of the experimental design 2 of 2 Department of Marketing
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