WeaknessesA weakness that I see is that there is and will stay is constrained seating arrangementsin the bar. This implies individuals on the outside deck should stand, even on hot days. Thiswill be dreadful to be remaining outside freezing and just having space to keep you warmwhile you are shivering. So, I feel that a superior arrangement for the upstairs is altogether.The business also lacks food options for customers to eat while drinking, and the employeesdo not have any professional training.
BLACK ROCK CRAFT BREWING 5OpportunitiesThe significant opportunity that the business can utilize and expand on is theavailability for room to expand. This is because they have ready customers, and theircustomer base is growing; therefore, they need to expand. Another opportunity they canmaximize is training its employees to be more competent and professional. They can usetheir geographical location as an opportunity to grow the customer base.ThreatsThe biggest threats that the company is facing is competition from Verling and theDock business, which also sell beer and are within the small geographical area. Anotherthreat is seen in the overall cost of prices for beer and the cost of raw materials for brewing.PORTERS FIVE FORCESThe porters five forces work’s best for a new business not necessarily start-ups but abusiness which are still goring and are small. Black Rock is exposed to a lot of risks since thebusiness is prone to acts of drug abuse; therefore, a comprehensive analysis will be highlyeffective.The threat of new entrantsBlackRock brewery will confront high starting cost, i.e. supplies, setting up a space,legal costs, government guideline, among others. These significant expenses anywayincrement the significant expense as far as promoting which will wind up expanding costs onbeers winding up losing customers. The danger can be kept up the inconsistency of creationand costs and accomplishing commercial scale.Threats of substitute products and servicesIn providing a wide range of beer varieties, its easy to find that the business can beswitching from one product to another. This can potentially be a threat because when a
BLACK ROCK CRAFT BREWING 6switch happens and the price for the product changes, the customers might be hesitant to buythe company products.Bargaining power of customersThe intensity of the purchaser is the greatest thing that Blackrock has going for them.