Thus antique dealers can attempt to stimulate

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Thus antique dealers can attempt to stimulate interest in old barbed wire on the part of those who have a general need to collect things. The second is to alter the environment so that the offering becomes valued in that environment. Thus sellers of motorboats can attempt to stimulate interest in boats in a lakeless community by building an artificial lake. The third is to distribute information or the object itself in more places in the hope that pe ople’s lack of demand is really only a lack of exposure. Developmental Marketing Developmental marketing is associated with a state known as latent demand. A state of latent demand exists when a substantial number of people share a strong need for something that does not exist in the form of an actual product or service. The latent demand represents an opportunity of the marketing innovator to develop the product or service that people have been wanting. Examples of products and services in latent demand abound. Many cigarette smokers would like a good-tasting cigarette that does not yield nicotine and tars damaging to health. Such a product break-through would be an instance success, just as the first filter-tip cigarette won a sizable share of the market. Many people would like a car that promised substantially more safety and substantially less pollution than existing cars. There is a strong latent demand for fast city roads, efficient trains, uncrowded national parks, unpolluted major cities, safe streets, and good television programmes. The process of effectively converting latent demand is that of development marketing. The marketer must be an expert in identifying those prospects who have the strongest latent demand and in coordinating all the marketing functions to develop the market in an orderly way. Annamalai University
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16 Remarketing All kinds of products, services, places, organizations, and ideas eventually experience declining or faltering demand. Faltering demand is a state in which the demand for a product or service is less than its former level and where further decline is expected in the absence of remedial efforts to revise the target market, offering and / or marketing effort. For example, railway travel has been a service in steady decline for a number of year, and it is badly in need of imaginative remarketing. Many churches have seen their membership thin out in the face of competition from secular recreations and activities. The downtown areas of many large cities are in need of marketing. Many popular entertainer and political candidates lose their following and badly need remarketing. The challenge of faltering demand is revitalization and the marketing task involved is marketing. Remarketing is based on the premise that it is possible in many cases to start a new life cycle for a declining product or service. Remarking is the search for new marketing propositions for relating the offering to its potential market.
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