To many a maidhouse cleaner is a symbol of wealth and

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maid/house cleaner is a symbol of wealth, and this idea symbolizes this group of customers.The two-income households whose opportunity costs are too great to spend time cleaning the house.House cleaning ranges from cleaning of standard rooms such as kitchen, bathrooms, bedrooms, aswell as more unusual jobs like small disasters from children and pets. The keys to success are:Quality work.Well-chosen and trained employees.Critical IssuesOzhouse Clean is still in the speculative stages since it is a start-up company just beginningoperations. The critical issue that Ozhouse Clean faces is to continue to take a modest fiscalapproach; expand at a reasonable rate. Expansion should only occur if there is sufficient demand andthe quality of services is not diminished.2Atlantis College of Management; RTO: 41458, CRICOSProvider: 03482GApprovedVersionPageNumberTo bereviewedDocument NameBSBMGT617- Develop a Business Plan06/20191.0Page 2of406/2020
Business Plan assessmentEvaluation of the strengths and weaknessesThe following SWOT analysis captures the key strengths and weaknesses within the company anddescribes the opportunities and threats facing Ozhouse Clean’s.StrengthsAn enthusiastic company with a strong, infectious leader.A well-designed training program to share and capture intellectual capital for the organization.Dedicated employees.WeaknessesLabour-intensive industry.Inherent time lag when building goodwill and trust.The difficulty of establishing brand equity as a start-up company.OpportunitiesA large percentage of the market that is unaware of Ozhouse Clean's.Shifts in consumer consumption habits that are moving toward increased utilization ofcleaning services.A business model that is easily scalable.ThreatsEmployee turnover.The entrance of a serious competitor.Looking at opportunities and listed weaknesses looks like social media could be a real marketingopportunity. Instead of just having an informational website, our business could put up a Facebookpage and open a Twitter account to try and reach out to old (and new) customers.

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