Loyal customer The business information provider found GM garnered a loyalty

Loyal customer the business information provider

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Loyal customer: The business information provider found GM garnered a loyalty rate of 69.1 percent. The Ford brand, which excludes Ford's Lincoln division, held a loyalty rate of 63.4 percent. - Discount customer: Some of GM customer shop frequently but they make their decisions based on the size of markdowns. - Need based customer: They have a specific intention to buy a particular type of item. - New Customer: Many of GM customer are new or just switched from different brand. - Ready to buy customer: Ready-to-buy customers often have a sense of urgency. They have done some preliminary research or at least have an idea of something that they need. Because there is an actual need, the issue for a salesperson or service provider becomes finding out what the requirement is and filling it. References Marketing Plan of General Motors. (2016, August 06). Retrieved from Gibson, K. (2018, January 19). GM at Top for Customer Loyalty. Retrieved from - automakers
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  • Winter '17
  • Dr. Bob Nolley
  • Management, Ford Motor Company, auto manufacturing company, GM customer shop, GM release car

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