Slide12_2010Fall_MGMT324

Industryfirm assignments section 5 300415 t1 t2 t3 t4

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Industry/Firm Assignments Section 5 (3:00~4:15) T1 T2 T3 T4 T5 T6 T7 T8 T9 T10 T11 T12 Industry Identification Letter A B C Firm Number 1 2 3 4 1 2 3 4 1 2 3 4 Section 6 (4:30~5:45) T1 T2 T3 T4 T5 T6 T7 T8 T9 T10 T11 T12 Industry Identification Letter D E F Firm Number 1 2 3 4 1 2 3 4 1 2 3 4 “Plan X Y .TMG” where X = your team’s industry id letter & Y = your team’s firm number For example, Team #6 in Section 5 Æ Plan B 2 .TMG Team #12 in Section 6 Æ Plan F 4 .TMG
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How to Get Started Step 1: Installation At least one CD per team is required Two copies of “The Marketing Game!” will be reserved in the M&E library After Installation Open “TMGPlan” “C:\Program Files\TMG\TMGPlan” Also check “TMGTutor” “C:\Program Files\TMG\TMGTutor”
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How to Get Started Step 2: Create Your TMG file Setting up your TMG Plan Creating your TMG Plan Checking a Proforma Viewing a report Step 3: Upload Your TMG file & its screenshot through Katalyst by due Submission due ( By 11:59PM on each Friday ) Oct 22 nd : First practice round Oct 29 th : Second practice round Nov 5 th : First real round Nov 12 th : Second real round Nov 19 th : Third real round Dec 3 rd : Final real round Dec 10 th : Make-up round Submission from only one member of each team In case there are multiple submissions, the latest submission will be used
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Market: Six Key Segments Past sales by market segment Harried Assistants Home Users High-tech Managers Modern Students Professional Creators Concerned Parents 0 5000 10000 15000 20000 25000 0 1 2 3 Year Assistants Managers Students Home Creators Parents Six key segments Segments have different needs, preferences, situations, sizes and growth rates
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Initial Position Each team starts at the same position Initial budget = $984,000 Previous marketing decisions
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