Investigations for two years by federal trade

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investigations for two years by Federal Trade Commission to investigate whether the search engine favors its own products over rival’s offering leading to an unfair trade practice (Harbour, 2012: Dec. 18). Therefore, the strategic choice available with Google is whether to focus on its search engine only or to continuously diversify its product portfolio which may lead to shift in its area of core competence. Google’s Management has been accused of taking certain autocratic decisions in this regard as Larry Page, one of the founders of Google has dictated in adding a new feature to Google Plus launching search plus your world and similarly Larry Page is thought to be taking bold risky decision autocratically for acquiring Motorola Mobility for $12 billion and many people within the organization do not agree with certain decisions taken by the founders (Hof, 2012: Jan. 13) although the company has been considered as promoting innovation and having a participative management style through its People Innovation Lab initiative (Manjoo, 2013: Jan. 21). Although there is an informal communication flow and work
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culture allowed at Google as also mentioned on Google website (Google, 2013: n.d) but in some decisions, top management has greater control. This is also evident from the Management Structure of Google since there are both Vice Presidents at global level and regional level (Google, 2013: n.d) References 1. comScore (2013, Mar. 13), comScore releases February 2013 U.S Search Engine Rankings , Retrieved from: _2013_U.S._Search_Engine_Rankings 2. Reisinger (2012, Aug. 2), Google passes Apple to become ‘top global brand’, study says , Retrieved from: - to-become-top-global-brand-study-says/ 3. Google (2012), Google 10-k Annual Report 2012, Retrieved on Mar. 17, 2013 from: tm 4. Arnold, S.E. (2011, July 28), The End of an era for Google Labs – Innovation via Acquisition and Pontification, Retrieved from: - Innovation-Now-Via-Acquisition-and-Pontification-76812.asp
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5. Morris, C. (2012, Aug. 9), 10 Notable Google acquisitions, Retrieved from: 6. Honan, M. (2012, Mar. 22), The case against Google, Retrieved from: 7. BMIMATTERS (2012, Mar. 29), Understanding Google Business Model, Retrieved from: 8. Geron, T. (2012, June 27), Google launches Nexus 7 tablet, Retrieved from: 9. Chitika (2012, Dec. 6), November Tablet Market Share Update, Retrieved from: 10.
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