It is also very important to reserve my name everywhere Use a tool like Google

It is also very important to reserve my name

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use a yellow one on my Facebook page. It is also very important to reserve my name everywhere. Use a tool like Google to search for my name across a variety of social platforms. If my name is already taken on a particular platform, consider using a variation of my name to be consistent across all social media platforms. The usual Web analytics tools will be used. Metrics that will be used for measuring are; - Volume - size of the conversation about brand, - Reach - measure of potential audience size, - Engagement - How are people participating in the conversation about brand, - Influence - Who is talking about brand and what kind of impact do they have. References
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Lee, K. (2016). The 5 Keys to Building a Social Media Strategy for Your Personal Brand. Retrieved from - keys-building-social-media-strategy-personal-brand-01126094 Tanner, J. & Raymond, M.A. (2015). Principles of Marketing. University of Minnesota Open Textbook Library. Licensed under a Creative Commons by-nc-sa. p.217-234 Retrieved 10 May 2019 from %20-%20Term%204/Reading/BU1201Texrtbook.pdf
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