d This E Coli outbreak has shown a negative light on CMG and has had a negative

D this e coli outbreak has shown a negative light on

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(FDA, (n.d.). This E. Coli outbreak has shown a negative light on CMG and has had a negative impact on their stock and even consumer perception index. With the restaurant closures and potential scare of other getting sick, their projected sales fell to -14.6% in 4 th Quarter 2015 (Griswold, 2016) . CMG's Stock has plunged 25% the two months following the E. Coli incidents and their consumer perception index fell from 9 points to -12.5 (Forbes, 2015 ). While restaurants have recovered in the past from food safety concerns, it is uncertain what the lasting affects of this incident will have on CMG's consumer base. The news of the outbreak spread quickly due to social media and CMG had to take drastic action to contain the problem while remaining transparent about their action plan going forward to provide safe and healthy food to their customers. While consumers are growing more and more health conscience, this incident shows that while CMG's food can be healthier for you than some of their competitors, there are still the risks of viruses and bacterias that can remain regardless of the food source.
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References Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2015). Strategic Management: Competitiveness & globalization: Concepts & cases . Stamford, CT: Cengage Learning. Ferdman, R. (2015, February 02) The Chipotle effect: Why America is obsessed with fast casual food (n.d.). Retrieved from - america-is-obsessed-with-fast-casual-food/ Organic Market Overview. (n.d.). Retrieved February 04, 2016, from - agriculture/organic-market-overview.aspx Chipotle – Carnitas. (n.d.). Retrieved February 05, 2016, from FDA, (n.d.). Retrieved February 06, 2016, from Griswold, A. (2016, January 06). Chipotle just quantified the impact of its E.coli scares—and it’s not good. Retrieved from Forbes. (2015, December 14). Can Chipotle Mexican Grill Recover From The E.Coli Outbreak Impact? Retrieved from - recover-from-the-e-coli-outbreak-impact/#19cd895e37c0 Food For All. (n.d.). Retrieved February 06, 2016, from
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